Shopify, the provider of online shopping systems, can confidently win the Corona-Krise see. More than a million dealers in 175 countries worldwide – 100,000 in Europe – are now using the cloud-based sales system. According to the company, it has already generated over $ 155 billion in sales. Since the lockdown, some restaurants have also been won as customers who offer their meals for pick-up. And now a few “Den of the Lions” participants have been incorporated, for whom a cloud-based shopping system is a necessity, according to European boss Roman Rochel.
“Shopify is an ‘all-in-one’ solution for online retailers and is generally ideal for all types of businesses. With us, retailers can design, set up and manage their shops for a wide range of sales channels such as the web, mobile applications and pages, social media, marketplaces, stationary retail and pop-up stores, ”explains Rochel.
Without IT knowledge to the online shop
Retailers, especially in the d2c area, would benefit from the simplicity of the system and set up a professional online shop within a very short time, the European boss added. “And that without any IT knowledge. This is a decisive factor because it allows you to concentrate on your core business: the manufacture and sale of your products. “
Shopify is cloud based
Rochel argues against its own servers in this area and is clearly in favor of the cloud, which would primarily benefit DHDL startups. He says, “One of the key advantages of Shopify is that the system is cloud-based. This has many advantages, for example dealers can access their data anytime and anywhere. Another plus point is the high scalability of cloud-based shops. Every shop can grow at its own pace with Shopify, and rapid growth does not affect performance. “
When the traffic suddenly increases
Access peaks, such as those that occur when startups occur at “Die Höhle der Löwen”, are also easily buffered by the system without the customer noticing, as the former Managing Director International Operations at Houzz emphasizes. “It can intercept up to 250,000 simultaneous visitors. This capacity is available to every Shopify user – regardless of their tariff – right from the start. “
Rochel knows that the traffic of individual participants already increases during the program “Die Höhle der Löwen”. “The food startup 3Bears, which produces porridge, has processed thousands of orders in just a few days since it appeared on TV. There were 47,000 orders for the broadcast, ”he says.
“Run” on Pumperlgsund
The same thing happened to the founders of Pumperlgsund. They were able to register a “run” on their products during the broadcast, and thousands of orders were received from private individuals and also from retailers. For a short time they could no longer accept new orders in order to guarantee production.
“Traffic brings online shops to their knees”
Rochel said: “It can go very, very quickly. Such a rush brings many online shops to their knees, so that they are of the great interest that DHDL caused hardly any benefit. Shopify shops, however, are designed for huge increases in traffic, such as those that occur on Black Friday in the USA. Also in Germany.”
Shopify und Gym Shark
Even if a company grows significantly in the long term, Shopify does not need to move to another system, the European boss continues: “Gym Shark, for example, had to change its first shop provider due to the strong growth, as the company grew faster than the IT infrastructure of the shop could be adjusted. They then decided to switch to us and have been able to guarantee their customers a stable running shop ever since. “
D2C for startups
With this in mind, Rochel has a few tips ready for startups when it comes to expanding a d2c shop. Traffic and marketing tools are the magic words here.
“The founder of FIVE Skincare, Anna Pfeiffer, stated soberly: ‘When you launch a shop, you don’t have any traffic. We were completely invisible in the beginning. ‘ Of course, there is a state of affairs that cannot last long. That is why, in addition to the shop system, we offer a huge app store, through which, for example, marketing tools can be selected to increase brand awareness. These range from newsletter tools and advertisements to social commerce features, “says Rochel:” This way, retailers can also sell their goods easily and seamlessly via channels such as Instagram and Facebook. “
Corporations and DHDL startups as Shopify customers
The German customer portfolio of the online shopping system provider now includes companies such as Red Bull, Urbanara, Giesswein and Paul Valentine. “But there are also a lot of (still) small dealers, as can be seen, for example, in ‘The Lion’s Cave’. Take for example from this production SIRPLUS, Ooia, FIVE Skincare oder Waterdrop on Shopify. And from the current season, for example, are already Yumbau, Gone, Flapgrip, Vly, Writing athlete, Gum and PoBeau with it.