The German car giant Volkswagen apologized after issuing a commercial for its new Golf car model that sparked a wave of criticism from internet users, who considered it racist.
The 10-second video, which appeared Tuesday on the builder’s Instagram account, shows a colored man, dressed in a suit, holding a white hand in the foreground, slightly pushing him into the interior of an establishment called “the little settler”. Everything to get away from a yellow Golf parked at the entrance.
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Retired from Instagram, the video clip was still circulating on Twitter on Wednesday.
“The video It is, without a doubt, a mistake “and it is” in bad taste, “the Wolfsburg company reacted on Wednesday in a statement to AFP.
The group understands the irritated reactions of many people who watched the video, adding that it will “clarify what may have happened” and “extract the consequences.”
At the end of video a sequence of letters appears whose order suggests the word “black”.
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“The history of our own company” makes “Volkswagen position yourself against all forms of racism, xenophobia and discrimination, “explained the group, which also apologized on Instagram.
Volkswagen He was, in the 1930s, the fetish maker of the Nazi regime in Germany.
The brand (“people’s car”) was created in 1937 by Ferdinand Porsche, on the initiative of the German Labor Front, led by Adolf Hitler.