Walmart is organizing parties in its stores on Thanksgiving, kicking off online business before ever

Have a first Thanksgiving dinner, or even lunch, this year? Then Walmart wants you to head to his stores to party before making purchases.

The average American family is expected to spend $ 1,536 during the holidays, according to a Deloitte survey of over 4,000 consumers in September. This represents a 25% increase compared to a year ago. Many retailers are optimistic about the performance of 2018 due to strong consumer confidence in the United States and low unemployment offering buyers the opportunity to spend more.

44% of people say they rely on Black Friday to start shopping in this holiday season, while 53% tend to make purchases until Cyber ​​Monday, according to Deloitte in the same survey.

"Even if the growth rate of online sales is accelerating faster than physical stores, retailers should put the resources behind both to be relevant," said Rod Sides, head of Deloitte's retail and distribution team in United States. "Online convenience is a lifestyle for most people, but what a person buys is still influenced by what happens in the store."

Walmart is set to record quarterly earnings before the bell next Thursday.

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