More than 1,000 buyers lined up for the opening of a new Primark store in Belfast three months after a major fire destroyed the original store in the city.
The center of Belfast was devastated as a result of the fire of the bank's historic buildings, which caused a cordon around the remaining shell.
The nearby shops were forced to close while other companies had to fight due to the drop in traffic due to the cord that separated the main shopping street.
It has been estimated that the vertical drop in the city center has decreased to 60% in the area.
Castle Street was among the worst roads hit.
However, from the first Saturday morning, buyers have crowded the road before the opening of the new Primark store.
Many have traveled from all over Northern Ireland to get the chance to be the first to cross the gates.
At the top of the queue was Jeanette Robb, of Craigavon, Co Armagh and Danielle Wright, of Comber, Co Down, who arrived at 6.30 in the morning.
Mrs. Robb said it was 4.45 in the morning to make sure it was in front of the queue.
"I've never been to Belfast to go shopping after the fire at the Primark store, it's not Belfast without Primark, I missed it a lot," he said.
Wright said that a trip to Primark in Belfast has been their Christmas tradition each year.
"We do it every year for our Christmas shopping, but it is also for the opening of Primark".
Further along the queue were Mary Craig and Tracey Sharvin, from Killough, Co Down.
"It's the best Primark store there is, it's worth the wait," Tracey said.
The tail swelled as it approached 9 o'clock, with Primark's estimate of around 1,100 waiting by the number of bags of gifts delivered by their staff.
In a statement, Primark said the opening of the store led to the resumption of trade in the center of Belfast as quickly as possible after the fire at the end of August.
It also plans to open a second store in the city center in Donegall Place next spring.
Speaking at the inauguration, Ben Mansfield, director of Primark Stores Ltd, said he was pleased to open the new store.
"Today marks a significant milestone for our people, our neighbors and the wider community, as we take the first step back to the business after the fire in the Bank's buildings," he said.
"We are confident that our store and the new catwalk will help restore the pace to Castle Street and the surrounding area at this critical moment, just before Christmas."
It's official, Primark Belfast is again open to business with great enthusiasm from customers pic.twitter.com/vMjQxxVecK
– Rebecca Black (@RBlackPA) December 8, 2018
The mayor of Belfast, Deirdre Hargey, was among those who attended the inauguration.
"This is a great day for the city of Belfast, particularly just before Christmas," he said.
"You could see the atmosphere with all the customers in line, but also the atmosphere among the internal staff, it was an exciting morning but also an excitement.
"This will really help, so I'm really happy with this day, show the city's ability, we try again as a city, there's still a lot of work to do, but that's nice not only for Primark and the his staff, but also for surrounding merchants particularly here at Castle Street. "