Business What should not be “Russian Prado” from UAZ

What should not be “Russian Prado” from UAZ

Some decisions may lead to the failure of a new SUV.

Already in 2022, the Ulyanovsk Automobile Plant plans to completely rethink the UAZ “Patriot” and release a completely new SUV. The model is expected to become more technologically advanced and premium, as a result of which a novelty among the people has already been dubbed the “Russian Prado”.
The SUV has high expectations not only of developers, but also of Russian motorists. What could go wrong?

First of all, “Russian Prado” from UAZ should have a price tag acceptable for Russia. It is expected that the model will cost about 1? 300? 000 rubles, but the potential global crisis due to the coronavirus can make its own adjustments to the plans of the Ulyanovsk people.
If the cost of new items exceeds the mark of 2,000,000 rubles, then such a machine is unlikely to become popular in the country.
Also, the “Russian Prado” from UAZ should remain a real SUV, and not become an urban crossover, even though such SUVs are very popular in the market. Optional front-wheel drive can ruin the image and sales of new items.

An important point is the modern motor range. For the “Russian Prado” is unlikely to be appropriate obsolete engines from UAZ, because the model is positioned as a completely new one.
Also, Russians will be happy to see a diesel engine in the engine range, and a model with factory HBO can even become a bestseller.
As for the “filling”, then the Russians want to see modern electronic assistants. Fortunately, these solutions will migrate from premium Aurus models.

Alexander Zimin

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