What to look for when buying football stocks

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IFootball is an exciting time even during the summer break. While the gaming business is at a standstill, the managers of the professional clubs secretly work to sign up for new stars and strengthen the existing squad. The followers follow every transfer rumor with hope or anxiety and comment on it often in the social networks. But those who are not just passionate about it, but also their money, are particularly strong.

Thomas Klemm

Thomas Klemm

Editor in the section "Money & More" of the Frankfurter Allgemeine Sonntagszeitung.

For example, the shareholders of Borussia Dortmund, the only publicly listed football club in Germany. For every new star, the championship second presented in recent weeks, investors reacted with noticeable optimism. The share price rose by 2.6 percent, as BVB recently announced the return of defender Mats Hummels for more than 30 million euros transfer fee.

Solid and scandal-free with organized fan base

Apparently, the investors are quite convinced by the transfer policy of Dortmund, to commit good player types for internationally comparably manageable amounts. However, it remains questionable whether the BVB squad keeps what it promises. Only in the Bundesliga to be the challenger of Bayern, can not be the claim. It would also be necessary to make progress in the European Champions League, where high victory prizes and enormous television funds are being paid. Dortmund is "solidly positioned," says Alexander Langhorst, CEO of GSC Research. "The BVB share can look at investors seriously."

Now investors can also look at another German football stock. Unlike some Bundesliga clubs that finance themselves through bonds, Spielvereinigung Unterhaching goes public at the end of July. From Monday, July 15, shares can be subscribed at a fixed price of 8.10 euros. Unterhaching intends to redeem up to 7.7 million euros gross in order to reduce its debt, invest in new blood and new players, and move up to the second league as quickly as possible. In the second league Unterhaching would have to expect ten million euros in television money – ten times more than now a league lower. "The growth of the company should not be financed with debt, but with equity," says Claus Lemke, Managing Director of Portfolio Control, which accompanies the Unterhachinger Gang to the Munich Stock Exchange.


Now the game association, although at the turn of the millennium short in the first league, not exactly a big number in the football business. The club at the gates of Munich has just 1,000 members – the Bayern in the neighborhood has 300 times more. But an evaluation study revealed that there is keen interest from investors, says Lemke. The club was solid and scandal-free and have an organized fan base.

(TagToTranslate) Claus Lemke (t) Jörn Quitzau (t) Mats Hummels (t) Alexander Langhorst (t) Borussia-Dortmund (t) Bayern Munich (t) Football

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