Why mobile phone sales in Europe are experiencing their worst moment

by archynewsycom
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Mobile phone sales plummet. The market of smartphonesin Europe it has fallen by 12% in the second quarter of 2023 compared to the same period last year, reports the consulting firm Counterpoint Research. A figure that grows to 14% in Spain compared to a drop of 8% in Eastern Europe. This is the lowest sales figure in the Old Continent since the first quarter of 2012. But what is the reason for this decline?

The first cause is the economy. With the price of food increasingly high and salaries frozen, buyers tend to increasingly extend the life of their terminals.

In August, the consumer price index (CPI) annual in Spain stood at 2.6%, three tenths more compared to July. Olive oil is registering its biggest increase in two decades and fuel prices do not stop rising either.

Companies are aware of this. Last week, Apple surprised by lowering the price of the iPhone 15 compared to the previous model to leave it at 959 euros in Spain. Despite the decrease in its cost, it still represents almost 4% of the average salary in our country, of 25,353.22 euros gross per year.

On the other hand, buyer behavior is changing. Whether by spending less or trying to generate as little technological waste as possible, citizens are increasingly opting for options such as purchasing refurbished cell phones or renting smartphones.

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