Technology World's Smallest Full Frame Case

World’s Smallest Full Frame Case

24 × 36 sensors are starting to make their mark on mainstream hybrids! After Panasonic and Nikon, Sony unveils its Alpha 7C, a device which partly takes the look of the A6600, but trades its APS-C sensor for full format and adopts the performance of the Alpha 7III.

Decidedly, the year 2020 will have been rich in products for photographers / videographers. While Canon drew his EOS R5 as well as an EOS R6 more affordable and that Sony launched the long-awaited Alpha 7S III rather dedicated to professionals, Panasonic recently unveiled the Lumix S5, a full-format camera intended for the general public. Sony has just answered it with the Alpha 7C, a (very) small box which inaugurates a new range of full-format hybrids from the Japanese manufacturer.

Credit: Sony

Halfway between an Alpha 7III – of which it takes part of the characteristics – and an A6600 due to the size of its body, the Sony Alpha 7C is announced as being the most compact and lightest full-frame hybrid body (509 grams) from the market. Despite its small size, the beast is home to a 24.2-megapixel 24 × 36 BSI CMOS sensor, all stabilized on 5 axes, with a sensitivity ranging from 100 to 51,200 ISO. There is also the Bionz X processor, which has largely proven itself on the brand’s other boxes, and allowing it to shoot up to 10 fps with mechanical or electronic shutter. On the video side, the Sony Alpha 7C is able to shoot up to 4K at 24 fps without cropping without time limit, and at 30 fps with a slight crop on the image. In Full HD, we can go up to 120 fps. On the autofocus side, Sony uses its Real Time Eye-AF system to track subjects as well as 693 phase detection AF points.

As for the case, we are really on a hybrid between the A7III and the A6600: the front side looks like the Alpha 7III from which we would have removed the viewfinder, and the more simplistic top is largely reminiscent of the A6600. On the side, there is a single SD card port, a USB-C port, a micro-HDMI port, a headphone jack and finally a microphone jack.

However, the viewfinder has not completely disappeared. It is now placed on the left of the rear panel, and turns out to be identical to that offered on the A6600: XGA OLED True-Finder screen with resolution of 2.36 million points. Unlike the A7III and other A6600s, the screen of the Alpha 7C however takes up a good idea introduced with the Alpha A7SIII: the swiveling screen. A definite advantage for vloggers who generally need video feedback to verify their shot, but it also gives photographers more flexibility.

The Sony Alpha 7C will be available in October (in its Silver version) or in November (in black version) at a price of 2 100 euros bare housing. A pack with a new FE 28-60mm f / 4-5.6 zoom lens will also be available at a price of 2 400 euros.


Sony Alpha 6600 | Apparatus…

  • FAST AND PRECISE AUTOFOCUS: count on AF in 0.02s, Real Time Eye tracking …
  • VERSATILITY AND IMAGE QUALITY: a large 24 Mp sensor associated with high sensitivity …
  • STABLE VIEW PRIDE: Image stabilization by the 5-axis sensor for photos and …
  • EXCEPTIONAL BATTERY AUTONOMY: The Z battery from the A7III, allows more than 800 …


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