Business "Wrong and tasteless": VW apologizes for a racist commercial

“Wrong and tasteless”: VW apologizes for a racist commercial

Wolfsburg –

After violent criticism of an advertising spot for the new Golf posted on Instagram, Volkswagen apologized for the video. The short sequence, which triggered strong reactions in the social networks, shows a black man being pushed through the picture by a huge white hand and then flicked into the entrance of a house.

“Without question: the video is wrong and tasteless,” the company said on Wednesday in Wolfsburg. One can understand that the clip leads to outrage and anger among many observers. “We distance ourselves from this and apologize for it. We will explain how this could happen – and draw the consequences. “

Sorry had previously been spread on Instagram

For a moment, towards the end of the advertising film for the new Golf model, there was also a sequence of letters, the insertion of which suggested the word “Negro”. “Against the background of our own company history, Volkswagen is positioning itself against all forms of racism, xenophobia and discrimination,” explained the Wolfsburg-based company. The clip had also been seen on Twitter.

A first apology had previously been spread on Instagram. “As you can imagine, we are surprised and shocked that our Instagram story can be so misunderstood,” VW wrote there first. This was met with criticism again in places. One user wrote: “So everything just imagined and a misunderstanding? Sorry, but we are not imagining racism. ”VW then clarified his apology. The company also emphasized: “Many initiatives in the company and in our global workforce promote diversity, integration and unprejudiced cooperation.” (Dpa)



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest news

What is true and what is false in the mini-series “Great” about Catherine II – Newspaper

What is true and what is false in the mini-series "The Great" about Catherine II Gazeta.Ru.

Pakistani Airbus A320 crashes in residential Karachi, at least 80 dead

InternationalCRASH - A plane crash occurred this Friday morning in a residential area of ​​the city of...

They enabled the walks for the weekend in Córdoba – Informed, upon return

They enabled the walks for the weekend in Córdoba - Informed, on the return - Chain 3 Argentina ...

Price of the dollar today Friday May 22, 2020 at the close, exchange rate

Mexico City. Today Friday May 22, 2020 the dollar listed on $ 22.73 pesos, according to the platform....

You might also likeRELATED
Recommended to you