Xiaomi has managed to make its way into most technology-based markets, and now that the company is celebrating its tenth anniversary, the Chinese technology giant has announced a number of new products, including the flagship phone Mi 10 Ultra, and, well, a completely transparent TV.

Despite the fact that this primarily sounds like a marketing stunt, the Xiaomi Mi TV LUX OLED Transparent Edition will actually be available to customers in China from 16 August, where it will cost almost 65,000 kroner.

https://www.youtube.com/watch?v=5MQZVNTufjw

As both the name and the transcendental product video mention, you can see right through the TV both when it is switched on and when it shows content. Xiaomi claims that “the pictures seem to hang in the air.”

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