2024-01-16 03:58:51
At CES in 2023, electric vehicles were still in the C position; but by 2024, the protagonist has changed.
Recently, CES 2024, the global consumer electronics benchmark, officially kicked off in Las Vegas, USA. Compared with the previous year, this year’s CES has shown a series of eye-catching changes. More attention is no longer chasing the “concept cars” of car companies, but focusing on the application of AI in various industries.
In the automotive industry, large models are a highlight of this CES. The concept car “AFEELA” jointly displayed by Sony and Honda, the ChatGPT technology used by Volkswagen, and the MBUX virtual assistant of Mercedes-Benz highlight the application of large model technology in the automotive field. .
at the same time,Traditional chip companies such as Intel and AMD have entered the automotive industrySoCfield, fierce competition with Qualcomm and Nvidia, which have been involved in the automotive field for many years。
In terms of intelligent driving, Chinese companies are emerging. Hesai Technology, Sagitar Juchuang, Tudatong, etc. have launched leading lidar and chips. WeRide demonstrated L4 driverless minibus services at CES, highlighting China’s progress in autonomous driving. leading position in the field.
Generally speaking, at this year’s CES, automotive technology has taken on a new look. The role of major automakers has been relatively weakened, and AI applications have become one of the focuses. The wide application of AI technology has shown strong innovation in smart cockpits, driving assistance systems, etc., injecting new vitality into the future driving experience. The traditional automobile industry is rapidly embracing the digital and intelligent future, which also indicates that the automobile industry will usher in more innovation and subversion in the future.
“Concept cars” are no longer popular
At CES 2023, the performance of car companies can be said to be star-studded. Volkswagen Group launched the ID.7 digital camouflage version, BMW released the BMW i digital emotional interaction concept car i Vision Dee, Sony Honda Mobility Company officially launched the new AFEELA brand with an electric vehicle prototype; Peugeot unveiled its new concept car Inception, Mercedes-Benz shows off VISION EQXX concept car…
However, by CES 2024, the popularity of electric vehicles seems to have subsided slightly. It is worth noting that the three major American auto giants Ford, General Motors and Stellantis were absent from this event. There were rumors of a UAW (United Auto Workers) strike in 2023, which ultimately led to them choosing not to participate.
At CES, only a few car companies, such as Honda, Hyundai, and Vietnam’s new force Vinfast, displayed their respective concept cars and electric cars on the booth.
Among them, Honda presented two eye-catching electric concept cars, Saloon and Space-Hub, and named them “Honda 0 Series”, which means creating new value from scratch.
Saloon is positioned with a unique coupe style, while Space-Hub shows an MPV design style. Honda said that the Saloon production vehicle will first land in the North American market in 2026, and then gradually enter multiple markets such as Japan, Asia, Europe, Africa, the Middle East and South America.
The first car of Sony Honda’s new electric vehicle brand AFEELA, focusing on large screens and in-car entertainment | AFEELA
At the same time, Sony Honda Mobility, a joint venture between Sony and Honda, made new progress at CES 2024. A year ago, the two companies jointly launched the new brand AFEELA at the 2023 CES and simultaneously demonstrated the first electric concept model. After a year of hard work, AFEELA reappeared at 2024 CES with the control method of Sony PS5 controller.
It is reported that AFEELA will begin accepting online reservations in 2025 and will be put into production at Honda’s North American factory. The first batch of vehicles is scheduled to be delivered to North American consumers in the spring of 2026, followed by deliveries to the Japanese market.
Hyundai Motor is betting on hydrogen energy, and its hydrogen fuel cell exclusive brand HTWO has gradually expanded into a hydrogen energy value chain business brand | Hyundai Motor
In addition, Hyundai Motor focused on the two themes of “hydrogen-powered vehicles” and “software-driven transformation” during CES, depicting Hyundai Motor’s vision for future travel methods. Hyundai Motor has announced that its new hydrogen fuel-powered car Nexo will be launched in 2025. The new car is positioned as a hydrogen fuel cell medium-sized SUV, equipped with a hydrogen fuel cell system. The current model has a range of 550km after 5 minutes of hydrogen refueling.
Kia has released three PBV concept models: PV1, PV5 and PV7. The PBV product range is primarily aimed at the commercial market and utilizes skateboard chassis technology. Among them, the medium-sized PV5 will be launched first in 2025.
Vietnam’s new electric vehicle force VinFast launched its first electric pickup truck model VF Wild for the first time at the CES 2024 venue, and said it plans to launch a four-seater small electric SUV model VF 3 globally.
Compared with many foreign brands appearing alone at CES,More often, independent brands appear hand in hand with supply chain manufacturers and become a technology display platform.showing a striking new trend.
The era of flying cars is coming, Xpeng Huitian demonstrated the integrated flying car at CES | Xpeng Huitian
Among them, the most eye-catching one is the integrated land and air flying car brought by Xiaopeng Huitian. This is the first time that Xpeng Huitian’s integrated flying car has been publicly unveiled on the international stage since its release in October last year. It is reported that the overall shape of the land-air integrated split car adopts the design style of a supercar. The technologically intelligent cockpit can switch between land and flight driving modes, and the steering wheel, transparent instrument panel, etc. can also be switched with the mode switching. Variety.
Xpeng Huitian’s split flying car will be available for pre-order in the fourth quarter | Xpeng Huitian
At the same time, Wang Tan, co-founder and vice president of Xpeng Huitian, also announced plans for another “land aircraft carrier” split-type flying car. The car will be pre-ordered in the fourth quarter of this year, and mass production and delivery is scheduled to begin in the fourth quarter of next year. . This split flying car is composed of a land body and a flying body. It can completely store the flying body into the car, realize ground movement, and can automatically separate and combine like “Transformers”.
NIO joined hands with Tudatong and XREAL to appear at CES, exhibiting ES8 and ET7. Among them, ES8 is equipped with PanoCinema panoramic digital cockpit, which includes NIO AIR Glasses, N-BOX enhanced entertainment host, 7.1.4 immersive sound system and other major components; ET7 is equipped with Tudatong Falcon, which is the second generation platform of NIO The model is equipped with sensing hardware as standard, and the lidar has a maximum detection range of 500 meters. It has been installed in 8 second-generation platform models of NIO, and has accumulated nearly 200 million kilometers of intelligent driving mileage.
Compared with the combination of 2 to 3 screens, the Galaxy E8 is equipped with BOE’s 45-inch integrated screen, which brings a stronger impact | Galaxy E8
Geely Galaxy E8 was unveiled at BOE’s booth. It is equipped with BOE’s 45-inch 8K unbounded smart screen, 8K quasi-retina resolution, 98% screen-to-body ratio, and integrates instruments, central control, and passenger car on one screen. BOE will also debut at CES 2024 with cutting-edge display technologies and vehicle display products such as Oxide, 8K, BD Cell, MLED, and OLED. Among them, BOE’s super-large Oxide smart cockpit will make its world premiere at this exhibition.
Valeo teamed up with Jikrypton 007 to demonstrate a personalized lighting experience for the vehicle exterior and cockpit. The Jikrypton 007 headlight is equipped with a 15mm-high Thinbilite ultra-thin dual-function lighting module and two digital panels containing more than 1,700 LEDs, providing a unique personalized interactive lighting experience. Valeo also provides an interior ambient lighting system, and the clever integration of illuminated car logos and ADAS sensors makes the brand image of this model more prominent.
Big model accelerates on board
At CES 2024, black technology represented by artificial intelligence (AI) is the focus of the entire exhibition, and the application of large models in cars is the highlight of automobile manufacturers.
Mercedes-Benz focuses on defining “digital luxury”
Among them, Mercedes-Benz showed off its new MBUX virtual assistant at CES. This virtual assistant can not only provide users with personalized suggestions based on context, but also conduct natural and smooth conversations. It is considered the next generation version of Mercedes-Benz multimedia system.
Even in the era of smart electric vehicles, Mercedes-Benz will stick to the concept of luxury to the end | Mercedes-Benz
For example, when a user says “I’m hungry,” it not only recommends restaurants, but also filters menus and user reviews. In addition, the AI system can reserve parking spaces for users in advance or arrange schedules based on traffic conditions.
At the same time, Mercedes-Benz also showed off its latest CLA-Class concept car and electric G-Class SUV prototype to showcase the design language of its future models.
BMW supports generative AI and augmented reality
The BMW Group demonstrated the eye-catching XREAL Air 2 augmented reality glasses and intelligent personal assistant at CES, presenting users with BMW’s new digital technology and the development direction of future human-computer interaction.
BMW is not just about control, it is also accelerating its intelligent transformation | BMW Group
XREAL Air 2 augmented reality glasses are designed to enhance the driving experience. Wearing this pair of glasses equipped with augmented reality technology, users can immersively experience how XREAL Air 2 integrates navigation instructions, hazard warnings, entertainment content, charging station information, parking conditions and other functions into reality in an intuitive and visual way. Environment.
BMW also demonstrated a new voice assistant based on Amazon Alexa’s large language model. This new BMW Intelligent Personal Assistant transforms into a BMW expert, providing drivers and passengers with more humane help and answering questions about the vehicle in a timely manner. No need to use hands, car owners can realize intelligent interaction between people and vehicles simply through voice, and enjoy an emotional digital experience that “understands you”.
Volkswagen’s new golf GTI introduces ChatGPT
Volkswagen has revealed the new Golf GTI, which remains relatively unchanged on the outside but has undergone major improvements on the inside. At the same time, Volkswagen announced that the mid-term facelift model of the eighth-generation Golf will be launched at the end of January, and plans to hold a grand celebration to celebrate the 50th anniversary of Golf.
Volkswagen’s car-machine system has long been criticized, but ChatGPT has brought it a new turn | Volkswagen
Strikingly, at CES 2024, Volkswagen integrated ChatGPT into the voice assistant backend of many of its future models. This smart cockpit upgrade provides many new functions for human-machine interconnection in Volkswagen models, far exceeding the previous level of voice control. With the introduction of ChatGPT, future Volkswagen models will become powerful partners in driving life with a more intelligent voice assistant system.
Chip giants compete in the automotive industry
Different from previous years, this year there is an obvious trend for automobile OEMs to extend into the industrial chain. Among them, automotive chips are one of the areas that have attracted much attention this year.
NVIDIA is still the most eye-catching one
As a veteran chip manufacturer, NVIDIA has become the busiest manufacturer at this year’s CES. They not only brought the new GeForce RTX SUPER desktop GPU, a generative AI service developed based on NVIDIA Picasso, but also the NVIDIA DRIVE series Latest developments in the automotive business.
At CES 2024,Nvidia announces that Li Auto will use Thor automotive chip platform in next-generation modelsThree manufacturers, Great Wall Motors, Xiaomi Motors and Jikrypton, have adopted Orin chips to build a new generation of intelligent driving systems.
NVIDIA DRIVE Thor has a maximum computing power of 2000TOPS, which is 8 times that of the current mainstream Orin-X | NVIDIA
Wu Xinzhou, vice president of Nvidia’s automotive division, said that Orin chips have become the preferred AI computing platform for today’s smart cars. As automakers require more advanced autonomous driving functions and AI performance, the next generation of Thor chips will continue to be used by automakers in future models. adopted.
It is reported that the NVIDIA DRIVE Thor super chip will provide high-performance computing power of up to 2000 TFLOPs and provide advanced AI functions, and these functions will be initially deployed on NVIDIA Grace CPUs and GPUs using the Hopper and Ada Lovelace architectures.
Qualcomm’s ambitions go beyond smart cabins, showing off Snapdragon digital chassis products
As an established solution company for chips and smart cockpits, Qualcomm focuses on the breadth, maturity and breakthrough innovation of the Snapdragon digital chassis product portfolio.
Smart cockpit demonstration at Qualcomm booth at CES2024 | Qualcomm
It is understood that this combination provides empowerment for the next generation of generative AI, covering many aspects such as digital cockpit, Internet of Vehicles technology, Internet services, advanced driving assistance and autonomous driving systems. Specifically it can be split into four different parts:
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Snapdragon automotive in-car network connection platform, which is 4G/5G signal interconnection, WIFI, Bluetooth, positioning and power line communication.
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Snapdragon Automotive Cloud Service Platform,
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The Snapdragon automotive cockpit platform includes cockpit experience, instrument display, navigation, camera, display and sound multimedia, and consumer travel applications.
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The Snapdragon Automotive Intelligent Driving Platform covers intelligent driving chips and software from L1 to L4.
Qualcomm’s “next generation generative AI-enabled digital cockpit” is for edge generative AI, which means that, depending on the brand and application, the car can run generative AI applications to dynamically update with what’s driving on the road. information about members. Services and recommendations can be personalized, and apps can anticipate driver preferences and needs.
Intel gets involved in cars and releases a dedicated chip platform for cars
At this year’s CES, Intel shared its expansion of its AI strategy into the automotive market. The move includes the acquisition of Silicon Mobility, a fabless chip and software company focused on smart electric vehicle energy management SoCs.
In addition, Intel also launched a new AI-enhanced software-defined automotive SoC series and announced that JiKrypton will be the first automaker to adopt this new SoC, aiming to provide a generative AI-driven mobile living room experience for next-generation cars. Designed to meet industry demands for power and performance scalability, these new AI-enhanced SDVSoC chips feature AI acceleration capabilities to enable in-vehicle AI applications including driver and passenger monitoring.
Intel’s first foray into automotive chips introduces automotive software-defined vehicle SoC family | Intel
In addition, Mobileye also announced the launch of the Eye Q7H chip, which is manufactured using a 5nm process, has a computing power of 67TOPS and a power consumption of 60W, and is scheduled to be mass-produced in 2027.
AMD releases automotive-grade chips Versal Edge and RyzenV2000A
As Intel’s traditional “rival”, AMD also launched two 7nm process automotive-grade chips at CES 2024, Versal Edge and Ryzen V2000A.
As AMD launches Versal Edge and Ryzen V2000A AMD, old rivals gather in the automotive industry | AMD
It is understood that the Versal Edge automotive-grade adaptive SoC equipped with an AI engine can provide many advantages for AI computing, vision and signal processing. The Versal Edge automotive-grade adaptive SoC can perform AI inference on large amounts of data ingestion and can also be used for sensors such as lidar, radar and cameras, as well as for centralized domain controllers.
In addition, Versal Edge’s AI engine is also capable of handling different types of AI models, such as classification and feature tracking. This device combination can provide 20,000 to 521,000 LUT logic units and 5 to 171TOPS computing power. The portfolio is scalable and designers can easily port their designs using the same tools, ecosystem and security certifications.
RyzenV2000A is built on the new 7nm process, “Zen2” core and AMD Radeon Vega 7 graphics card. In addition to supporting Linux and Android, it can also provide high-definition graphics, enhanced security features and automotive software via hypervisor support.
Domestic vehicle chipsGo overseas
Not only major overseas manufacturers, but also domestic players in the field of automotive chips have also begun to use CES to seek to open overseas markets.
Black Sesame Intelligence will appear at CES 2024 with its car-grade high-performance autonomous driving chip Huashan series A1000 mass production ecology and smart car cross-domain computing chip Wudang series C1200 family.
Black Sesame Intelligence debuts at CES 2024, not only domestically but also overseas | Black Sesame Intelligence
The booth showcased the rich applications of the A1000 series chips, including but not limited to integrated driving and parking, city navigation, valet parking, 3D panoramic view, vehicle-road collaboration, driver monitoring systems, etc.
In addition, Black Sesame Intelligence also disclosed the mass production chip models of the C1200 family, including the C1236 that supports single-chip NOA and mobile parking, and the C1296 that supports multi-domain integration.
The on-site booth demonstrated the C1200 series single chip’s ability to integrate multiple domains, including an integrated cabin driving and parking demonstration platform, a 6V BEV perception display, a Vehicle data exchange display, etc. It can effectively reduce the number of system components while maintaining high-speed and low-speed data on-board. Efficient exchange, maximum reuse of software investment, and security level can be comprehensively improved.
Black technology and new highlights
In addition to in-vehicle chips, the automotive supply chain such as smart driving, smart cockpits, in-vehicle software, and comprehensive parts and components also brings a lot of highlights.
Hyundai Mobis：“Have fun”Lateral movement
Hyundai Mobis, a parts manufacturer under Hyundai Motor Group, demonstrated 20 technologies ready for mass production, including an innovative display series and a high-power integrated charging control unit.
Hyundai Mobis’ in-wheel motor technology allows tires to turn 90 degrees | Hyundai Mobis
At the same time, Hyundai Mobis also demonstrated a new concept electric car Mobion, which is equipped with an e-Corner system and can turn 90 degrees on all four wheels. This means that the MOBION concept car can rotate in a fixed circle.
According to the official introduction of Hyundai Mobis, the MOBION concept car is based on Hyundai IONIQ 5. In order to achieve lateral, diagonal travel and pivot rotation, the four wheels of the new car are individually controlled, that is, a drive motor is placed in each wheel, which is officially called the e-Corner system.
BOE: World premiere of super-large smart cockpit screen
BOE released a curved display equipped with Mini LED backlight technology, an LCD display using oxide technology, the industry’s first dual sliding roll OLED display, etc.
BOE fully empowers smart vehicle scenarios with cutting-edge display technologies, making a stunning appearance with cutting-edge display technologies such as Oxide, 8K, BD Cell, MLED, OLED, and a variety of industry-leading vehicle display products and solutions. Among them, BOE’s super-large Oxide smart cockpit is This exhibition is the world premiere.
In addition to innovative in-vehicle display technology, BOE’s multiple smart in-vehicle solutions also deeply integrate display hardware and software algorithms to provide drivers and passengers with safe driving guarantees and rich human-vehicle interaction experiences.
Continental: first crystal central display
Continental has released a Crystal Center Display created in cooperation with Swarovski Mobility, demonstrating Continental’s next-generation display technology and highlighting the possibility of symbiosis between technology and design.
The crystal display screen created by Continental and Swarovski is not mass-produced but is dazzling enough | Continental
It is understood that this central display screen is based on microLED technology and was developed by Swarovski Mobility. The unique three-dimensional crystal facet is eye-catching. The 10-inch display is seamlessly embedded into the premium crystal casing, creating a visual sense of floating. At the same time, its elegant and unique translucent appearance will provide interior designers with a new way to interpret the minimalist aesthetics of future luxury automotive product interiors.
In order to solve the technical challenge of manufacturing such a central control screen – projecting the display content onto the crystal panel and seamlessly integrating the visual effects, the central control screen uses microLED technology, which has much higher brightness and contrast than similar technologies. Better visual performance.
Lidar enters less than 2,000 yuan
At this CES, lidar technology has become a hot topic that has attracted much attention. Relying on its outstanding performance in the field of lidar, Valeo has reached a cooperation with Didi and plans to commercialize L4 autonomous vehicles on the road in 2025.
In addition, Chinese lidar companies also shined at CES, with companies such as Hesai Technology, Sagitar Juchuang, Tudatong, and Yijing Technology making their debut. Among them, Hesai Technology released the 512-line ultra-high-definition ultra-long-range lidar AT512; Sagitar Juchuang brought a new product M3 lidar, a 940nm laser transceiver solution. These have injected new impetus into the continuous innovation of lidar technology.
It is worth mentioning that Yijing Technology has brought lidar to less than 2,000 yuan. Yijing Technology brought ZVISION EZ6 to this CES. According to reports, ZVISION EZ6 takes “the highest cost performance to meet mainstream applications” as the core market demand and fundamental starting point. Through a new generation of SPAD lidar architecture, it ensures that the product meets the performance required for high-end smart driving while achieving a substantial reduction in lidar costs. .
Yijing Technology’s ZVISION EZ6 lowers the price to less than 2,000 yuan to accelerate equal rights for smart driving | Yijing Technology
The architectural innovation of Yiji Technology has brought about a high degree of chip-based and integrated laser radar, successfully reducing the overall cost of the EZ6. Its price exceeded 2,000 yuan, truly entering the era of “1”.
In the technology feast of CES 2024, the automotive industry showed unprecedented vitality and innovation.
The deep integration of AI, electrification, smart driving, smart cockpit and other technologies makes cars no longer just mechanical transportation, but also become intelligent and personalized mobile spaces. CES presents us with a unique picture of the intersection of technology and automobiles, demonstrating the forward-looking and innovative power of the industry. The end of this feast is not the end, but the beginning of a new era.
In the future, we look forward to the gradual maturity of these technologies, bringing more intelligent, convenient and safe possibilities to travel.
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