2024-01-23 03:37:00
Not long ago, Edison Chen appeared at an NBA game to watch the game and posted updates about watching the game on social platforms. What he wore that day was exactly what was exposed in the pre-show preview.adidas x CLOT’s joint shark serrated bottom shell head。
It is not difficult to see that Edison Chen likes the key joint styles of adidas x CLOT very much. From the end of 2023 to the beginning of 2024, this pair of shark serrated shell-toe shoes frequently appeared on the social software of fashion godfather Edison Chen. From watching football games to taking a nap in the backyard, Edison Chen used different angles to whet the appetite of shoe fans. Now the official has released more clear and detailed pictures of the shoe, satisfying the long-awaited shoe fans, and it may be released at any time.
This joint style is based on Adidas’ classic shoe Superstar, using the classic white-on-black-striped color scheme and shell shoe shape of the Superstar shoe body to highlight Adidas’ unique brand personality and high recognition. In addition, the innovative processing of many details demonstrates the persistent pursuit of quality and trendy design.
The design of the shoe’s zigzag thick sole has not only become a major symbol of this joint shoe, but is also a functional design that makes the wearer the center of attention and greatly enhances the shoe’s grip and wear resistance. sex.
Secondly, in terms of materials, the Adidas design team selected high-quality leather materials for the upper part. This leather material is soft and comfortable, ensuring wearing comfort. Adidas’ leather upper not only feels delicate to the touch, but also has good breathability and warmth, keeping feet comfortable even in cold weather.
It is reported that in October 2023, adidas Originals and Edison Chen officially announced a global partnership and launched the adidas Originals by Edison Chen series.
At that time, the news of Edison Chen’s return to the Adidas camp caused a sensation in the entire fashion circle. The new joint product “Black Breath 2.0” by Adidas, CLOT and NEIGHBORHOOD sold out in seconds after its launch, once again proving the acumen of Edison Chen and Adidas in trend design. Spend.
In addition to product co-branding, Adidas also pays special attention to the cultivation of creative ecology.
To this end, Adidas will join hands with global partner Edison Chen in 2023 to launch a special action to discover and support young creatives. For example, in the “adidas New Creative Group”, there are domestic cutting-edge art and fashion units Melting Sadness, notitle®, etc. who are cooperating with adidas It is well known by more consumers and has become an innovative force leading the trend of fashion.
Edison Chen said: “There are many powerful young designers and creative people in China, but they are not confident and famous enough. I will try my best to help them.”
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