Maison Kitsuné Spring/Summer 2024 Collection Campaign Born to Wander

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2024-01-29 19:43:12

Maison Kitsuné pays homage to Paris, the city where the brand was born, by focusing its creative inspiration this season. In a unique landscape, ancient buildings span the river of time, along winding streets to hidden places, blending with the beautiful scenery of the Seine and the extraordinary local artistic heritage.

The first chapter of the series of blockbusters is inspired by the literary image of the “flaneur”. Maison Kitsuné strolls leisurely through the City of Lights – Paris like a flâneur, keenly capturing the hurried passers-by from the sceneries of the scene, and being in the bustling and noisy city. draw inspiration from.

This series creates essential items for free exploration of the city, showing the multi-faceted style of urban life. Denim is a must-have item in the urban wardrobe. Whether it is the new abstract daisy print or the Japanese workwear-inspired version, it has left a strong mark in this series. Classic tailoring is updated this season, with preppy knitwear casually layered over pinstriped pieces and cleverly paired with refreshed blazers.

Out of its passion for discovering new talent, Maison Kitsuné invites two emerging artists, Pierre de Maere and Lomijoh, to interpret the image of contemporary flâneurs. Pierre de Maere has newly released his debut album “Regarde-moi” (Look at Me), capturing the hearts of global listeners with his unique style and charm, becoming one of the hottest new stars in 2023. Even though he is from Belgium, Pierre deeply loves the unique atmosphere of Paris.

French-Cameroonian singer Lomijoh brings a rebellious spirit to her women’s collection, roaming the streets of Paris with ease. She took a break from working on her new album and paired it casually with this season’s key pieces. The embossed pattern is romantic and poetic, and the brand’s logo is decorated on the knitted vest in the form of a new needle hook.

This series will be available on Maison Kitsuné’s official online website from January 15th, and will be sold simultaneously in Maison Kitsuné boutiques and designated retailers around the world.

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