2024-01-29 01:27:00
Original title: Use good reputation to drive high box office
In 2023, the Chinese film market continued to recover, with a total box office of 54.915 billion yuan. The film market is full of flowers, and domestic films are the “brightest stars.” Data show that there were 73 films with a box office of over 100 million yuan throughout the year, of which 50 were domestic films, occupying the top ten box office rankings; the box office of domestic films reached 46.005 billion yuan, surpassing the 41.175 billion yuan in 2019 and setting a record high.
In the past year, from the Spring Festival to the National Day, the trend of returning popularity and rebounding consumption continued throughout the key periods throughout the year. Among them, the Spring Festival box office ranked second in the Spring Festival box office in film history, and the summer box office set a new summer box office record. The main box office in both periods were domestic films. The results of the China Movie Audience Satisfaction Survey show that the audience satisfaction scores for multiple periods in 2023 are the highest in the same period in history. From commercial box office to audience reputation, it all shows that domestic films have the ability to take the lead in the market.
Domestic films are very popular. In addition to more novel narrative techniques and more powerful genre expansion, more importantly, they have a broader and deeper view of Chinese history, culture and real society, telling Chinese stories into the hearts of the audience. Films such as “Thirty Thousand Miles from Chang’an” and “Fengshen Part 1: Chaoge Fengyun” deeply explore the excellent traditional Chinese culture, telling familiar stories in new ways and forming a strong cultural resonance; “All or Nothing” and “The Octagonal Cage” “The Wandering Earth 2” allows the audience to see the role of Chinese movies in science fiction. With longevity in the film field, “The Mistake by the River” and “The Disappearance of Her” explore more flexible film narrative techniques and bring new aesthetic experiences…fit the current audience’s cultural needs and aesthetic tastes, and speak well of the Chinese themselves By telling stories and more effectively establishing emotional connection and empathy with audiences, domestic films will gain greater room for development and achieve simultaneous improvements in social and economic benefits.
The two-way rush between domestic films and Chinese audiences is also reflected in the stronger interactivity between films and audiences. A series of promotional activities such as screenings, road shows, and festivals provide audiences with more ways to encounter movies. Many films have released roadshow maps, and the creative staff interact deeply with the audience in a way that is consistent with the content of the film. Large-scale screenings have become a new marketing tool. Establishing emotional connections with the audience in advance before the official release can help leverage high box office with good reputation. In addition, in order to better meet the diverse needs of audiences, the entire industry is striving to create the concept of “weekend slots” to encourage film studios to place more high-quality films in evenly distributed “small slots”, effectively boosting consumption in the film market. The official launch of off-line distribution has also given some small and medium-cost films more opportunities to appear, further enhancing the richness of film themes and expanding the audience’s choice space. Innovative methods and methods allow more carefully created and excellent works of excellent quality to win more market opportunities through good reputation. This is undoubtedly a win-win situation for Chinese films and audiences.
The audience is the soil for the survival and development of art. Only with the long-term recognition of the audience can the garden of art flourish. At present, domestic films already occupy an absolute dominant position in the Chinese film market, accounting for more than 80% of the box office for four consecutive years. The total box office of New Year’s Day movies in 2024 reached 1.533 billion yuan, setting a new record for the same period in history, and the market share of domestic films reached 92.04%. Audience support is rare, and audience expectations cannot be disappointed. Starting from the land beneath our feet, we tell Chinese stories with heart and emotion, and have a closer emotional and cultural connection with the audience. Chinese films are climbing up and growing. (Liu Yang)
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