2024-01-22 06:03:47
Winshang.com Chen Qiqi 2024-01-22 14:03
Summary:Chuan Xin Rong Kee’s first overseas store has landed in Tokyo, Japan. It is located at 3-1 Akasaka 5-chome, Minato-ku, Tokyo. The decoration style of the store is consistent with that in China. It is currently in the food trial stage and is expected to open on February 28.
On January 19th, Weibo user @foodcoordinatemeiguanghao posted a picture and text stating that the first store of Xinrongji in Tokyo is about to open for trial operation. The store is located at 3-1 Akasaka 5-chome, Minato-ku, Tokyo. He said that the Tokyo store in Japan marks ” “Xinrongji” brand went abroad for the first time.
Picture source/Xiaohongshu@foodcoordinates~Mei Guanghao
According to reports, Xinrongji’s first store in Japan uses a lot of ingredients from Japan, and the store’s trial menu also includes many fusion dishes that are different from the past. It is expected that there will be more brand-new dishes when it officially opens. . Another netizen revealed that Guan Gong is placed at the entrance of Xinrongji Tokyo store. The decoration style is consistent with that in China. The dishes are currently being tasted.
It is reported that the store will open on February 28.
Picture source/Xiaohongshu@foodcoordinates~Mei Guanghao
According to official information, Xinrongji was founded by Zhang Yong in October 1995. The first store was opened in Taizhou, Zhejiang. It was a street food stall. After more than 20 years of development, its store layout has expanded to Hangzhou, Shanghai, Beijing, Shenzhen, Hong Kong and other places. From the business card of wild large yellow croaker in the East China Sea to the fish maw expert, Xinrongji has gradually formed the “Rongjia cuisine” with outstanding style and characteristics.
Picture source/Xinrongji official website
In 2008, Uncle Rong proposed a multi-brand development strategy with the Xin Rongji brand as the core. In the following more than ten years, he successively launched sub-brands with different positionings such as Rongfu Banquet, Jingji, Furong Wushuang, Rongji Hot Pot, and Rong Xiaoguan. Xinrongji won its first Michelin star in 2016, and by the end of December 2022, it had won 49 Michelin stars, becoming the brand with the most Michelin stars among Chinese catering brands.
According to the Xinrongji public account, the “Xinrongji” brand currently has 17 stores in China, including 4 in Beijing, 5 in Shanghai, Chengdu, Shenzhen, Hangzhou, Ningbo, Linhai, Taizhou, Wenling and Hong Kong 1 each.
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