La Tiara Taco Shells Return to Walmart Stores Nationwide
After a year-long absence, the beloved La Tiara taco shells and seasonings are making a comeback, available exclusively at Walmart stores across the country starting this April. The relaunch, spearheaded by General Mills, also brings over 100 jobs back to the Kansas City area with the reopening of the Gladstone, Missouri, facility.
A Regional Favorite Goes National
La Tiara originally debuted in 1960 and quickly became a staple in the Midwest, known for its thin, crispy corn taco shells made with stone-ground masa, available in both yellow and white corn options [KCTV5]. The brand faced disruption when its parent company, Gladstone Foods, accumulated over $5 million in debt and ceased production in early 2025 [NationalToday]. Although, a dedicated fanbase rallied for its return, culminating in a Facebook group, “Please Bring Back La Tiara Taco Shells,” reaching over 20,000 members [KCTV5].
General Mills Acquisition and Relaunch
In May 2025, General Mills acquired La Tiara [General Mills]. The company recognized the strong consumer loyalty and decided to revive the brand, investing in the local economy by reopening the Gladstone facility and creating over 100 jobs [General Mills].
New Flavors and Availability
Alongside the original taco seasoning, La Tiara will introduce three new spice flavors: Chorizo, Tinga, and Reduced Sodium [NationalToday]. The products will be sold exclusively at Walmart stores nationwide, marking the first time La Tiara is available to consumers across the country [Parade].
Looking Ahead
“We’re not just bringing back a cherished product. We’re reigniting a legacy, creating jobs, and — for the first time ever — making the crunch of a La Tiara taco shell available to families across the country,” said Meredith Nelson Uram, Mexican Business Unit Director at General Mills [General Mills]. The relaunch of La Tiara signifies a successful example of responding to consumer demand and revitalizing a beloved brand for a new generation.