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NEW YORK–(BUSINESS WIRE)–Jan. 14,2026-Paysafe,a leading global payments platform,today released findings from its “All the Ways players Pay: World Cup 2026” research report revealing that 78% of sports bettors intend to wager on the 2026 FIFA World Cup. The report also highlights that the preferred payment method for these bettors is credit/debit cards (63%), followed by digital wallets (34%). However, preferences vary considerably by country. For example, digital wallets are especially popular in Brazil (58%) and Italy (53%), while cash-based solutions are favored by bettors in mexico (48%). Notably,bettors from the US and Ecuador particularly sensitive (both 93%).
Zak Cutler, President of Global Gaming at Paysafe, commented: “As the regulated online betting market expands to new markets in North and Latin America, the 2026 World Cup will be the largest tournament yet for online sports bettors and will provide a unique opportunity to attract new customers and strengthen existing relationships. Our latest research shows that to optimize player acquisition and retention, operators will need to improve their point-of-sale systems, as payments will be paramount throughout the duration of the tournament – and beyond.”
About paysafe’s “All the Ways Players Pay: World Cup 2026” research report
The research report is based on a survey conducted by Sapio Research on behalf of Paysafe among 3,850 respondents of legal gambling age who are interested in watching the 2026 World Cup (in some form) in the United States (Florida, Kansas, Massachusetts, New Jersey, New York and Pennsylvania), Mexico and Canada (Ontario), as well as Brazil, bulgaria, Ecuador, France, Germany, Italy, Peru and Spain. The surveys were conducted online by Sapio Research in November 2025 using an email invitation and an online survey.
The full report can be downloaded here: https://www.paysafe.com/en/all-the-ways-players-pay-world-cup-2026-edition/.
About Paysafe
Paysafe is a leading payments platform with years of experience serving merchants and consumers in the global entertainment sector. The Company’s primary mission is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment
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