Disney’s Holiday Ad: A Return to Magic

Disney’s latest holiday ad, created by adam&eveDDB, tells the story of a child’s doodle that comes to life. Ad Critic Anselmo Ramos, co-founder and creative chairman of Gut, reviews the spot.

Do Ads as Iconic as the Brand

The best Disney commercial ever made is, hands down, that one where the frustrated wife tells the bewildered husband, “You never talk to me like you used to,” until he realizes what she means and says, “I love you” in Donald Duck’s raspy voice. It makes me cry every time. It’s human, insightful, emotional, quintessential Disney. We’ve been waiting for Disney to be Disney again.In the last couple of years, there’s been a positive shift. It feels good to see Disney getting its mojo back.

Stand for Something so Clear That the Whole World Knows What You’re All About

“Another magical piece of art.” “Now THIS holiday commercial is REAL MAGIC.” “This brought back that Disney magic feeling from childhood.” These are real social media comments. Everybody knows disney stands for “magic.” So, when you make an ad and people spontaneously repeat that word back to you, that’s, well, magical.

Key Takeaways:

• Disney’s latest ad successfully evokes the feeling of childhood wonder and imagination.
• The ad reinforces Disney’s core brand identity – “magic.”
• The commercial resonates with audiences, prompting spontaneous association with the brand’s defining characteristic.
• This ad signals a positive shift in Disney’s advertising, returning to the emotional resonance of its most iconic work.