iQOO Solidifies Position as High-Performance Smartphone Trendsetter in Indonesia

GadgetDIVA – Throughout 2025 will be an critically important phase for iQOO, a smartphone brand known for its high-performance DNA. Through an increasingly mature product strategy, iQOO has succeeded in presenting a complete line of devices, covering various price segments starting from IDR 2 million to the flagship class. This step also answers the increasing need of Indonesian consumers for smartphones that can handle intensive use, from gaming, multitasking, to daily productivity.

As time goes by, the presence of five new devices throughout 2025 marks iQOO’s seriousness in strengthening its position in the Indonesian market. Not only focusing on specifications, iQOO also consistently builds a sustainable performance ecosystem. At its peak,towards the end of the year,iQOO introduced the iQOO 15 as the first smartphone in indonesia to be powered by Snapdragon 8 Elite Gen 5.This launch also confirmed iQOO’s innovation direction towards 2026.

With a positive market response and an increasingly solid technological foundation, iQOO is now moving into 2026, no longer just a challenger. On the contrary, this brand has transformed into one of the trendsetters that is pushing new standards in the high-performance smartphone industry in Indonesia.

This commitment is in line with the spirit of “I Quest On and On” that iQOO continues to promote. iQOO Indonesia Brand Manager, rifqi Arrahmansyah, emphasized that innovation is the common thread in every product presented. According to him, iQOO is ready to welcome 2026 by providing the best quality and performance in line with the brand’s DNA, while continuing to push the boundaries of smartphone technology. He also highlighted that in the midst of rapid technological developments, a brand can win the hearts of consumers through internal innovation without relying on external factors that are difficult to control.

Furthermore, iQOO Indonesia closes 2025 with a broader product portfolio than in previous years, but remains consistent in its main identity: high performance and the best user experience.This year’s product line begins with the iQOO Z10 which set a MURI record as the smartphone with the largest 7,300mAh battery in Indonesia.Even though it prioritizes durability, this device still prioritizes performance thanks to the use of Snapdragon 7s Gen 3.

Conversely, consumer enthusiasm for the iQOO product line is also a motivation in itself. Head of Product iQOO Indonesia, Calvin Nobel, said that expanding the product line from the Rp.2 million class to the flagship is a strategic step to set new standards for smartphone performance and experience expectations in 2026. He believes that healthy competition between brands will actually pamper consumers even more, while encouraging iQOO to continue to develop as the main choice.

in the sub-flagship segment, the iQOO Neo 1