Forrester Announces B2B summit 2026, Focusing on Customer Obsession and Growth
NEW YORK – January 15, 2026 – Forrester Research (Nasdaq: FORR) today announced its B2B Summit 2026, taking place in Miami, Florida, from May 12-14, 2026. The summit will focus on how B2B leaders can drive growth through customer obsession in a rapidly evolving market.
The event will bring together marketing, sales, product, and technology leaders to explore the latest trends and strategies for success in the B2B landscape.Key themes will include leveraging AI, navigating changing buyer behaviors, and building differentiated customer experiences.
“B2B is undergoing a massive shift, driven by the expectations of a new generation of B2B buyers,” said Tim Harmon, VP and Research Director at Forrester.”Our B2B Summit is designed to equip leaders with the insights and strategies they need to not only navigate this change but to thrive in it.”
Key Highlights of B2B Summit 2026:
* Expert-Led Sessions: Forrester analysts and industry experts will deliver insights on the most pressing challenges and opportunities facing B2B organizations.
* Networking Opportunities: Attendees will have the chance to connect with peers and build valuable relationships.
* Interactive Workshops: Hands-on workshops will provide practical guidance on implementing new strategies and technologies.
* Forrester Research Presentations: Exclusive previews of upcoming Forrester research and data.
Resources for attendees and Sponsors:
* Discover the benefits of becoming a sponsor at B2B Summit: https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.forrester.com%2Fpredictions%2Fb2b-2026%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dsummit26na&esheet=54396820&newsitemid=20260115707197&lan=en-US&anchor=Discover&index=8&md5=6405f0dac39cc1965819254c36aae855
* Download Forrester’s 2026 Predictions guide for B2B marketing, sales, and product leaders:[https://ctsbusinesswirecom/ct/CT?id=smartlink&url=https%3A%2F%2Fwwwforrestercom%2Fpredictions%2Fb2b-2026%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dsummit26na&esheet=54396820&newsitemid=20260[https://ctsbusinesswirecom/ct/CT?id=smartlink&url=https%3A%2F%2Fwwwforrestercom%2Fpredictions%2Fb2b-2026%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dsummit26na&esheet=54396820&newsitemid=20260