Six-a-side soccer competition Baller League has secured a broadcast deal with CBS Sports ahead of the launch of its US competition.
Key details:
- Every game to be shown live on CBS Sports’ 24/7 streaming channel CBS Sports Golazo Network
- Games to also be shown on Twitch, YouTube and Kick
- US league to commence in March, with an exact date yet to be confirmed
- Competition comprises of ten matchdays and a post-season playoff finale
Context:
As with its other competitions, the US edition of Baller League will feature several popular influencers like IShowSpeed and xQc, alongside sprinting legend Usain Bolt and Brazilian soccer icon Ronaldinho. The league has so far secured partnerships with the likes of Nike and Kalshi ahead of its launch.
The deal with CBS, which will broadcast games for free, is the latest example of Baller League making itself available on both linear television and streaming platforms. In the UK, for instance, the league has a deal that sees Sky Sports and its Now streaming service show every game live. The deal is non-exclusive as matches are streamed on the league’s TwitchYouTube and X channels.
Baller League was first launched in Germany in 2024, with a UK league following shortly after. However, it is halting its competition in Germany to focus on other markets like the US as part of efforts to build a global platform.
Comment:
“This agreement with CBS Sports is a major moment for Baller League as we continue to redefine what soccer can mean in America,” said Felix Starck, chief executive of Baller League International.
“We’re building something that lives where sport meets culture – uniting creators, players, and fans in new ways. We cannot wait to bring this next chapter of Baller League to life on CBS Sports.”
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