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- Young people between the ages of 25 and 34 are buying more and more anti-hair loss products. But sales have also increased among those under 25.
- At Galaxus, sales figures have tripled in the last three years.
- More women than men now buy these products. Five years ago they didn’t even make up half.
It’s not just older people who suffer from hair loss. Gen Z is also affected. Some rely on toupees, others rely on remedies and tinctures. The market is teeming with shampoos, oils and serums that promise to stop hair loss or stimulate new hair growth.
Although studies show that many products have little effect, the demand is enormous.At the Galaxus online shop, sales of hair oils and serums with the promise of “anti-hair loss” or “hair growth” have tripled in the last three years. Sales of shampoos with such promises increased by 150 percent during this period, as Galaxus reports.
Younger people in particular are turning to prevention ever earlier: While in 2022 one in 100 people under the age of 25 bought serums and oils that are supposed to help against hair loss, by 2025 it was already one in ten. The share of purchases made by people under 25 is currently 16 percent.
25 to 34 year olds are also increasingly battling a receding hairline and thinning hair. Their share has doubled in the last five years to 40 percent. This puts them at the top of the rankings. In January 2026, those under 35 were responsible for more than half of all sales at Galaxus for the frist time.
The proportion of young buyers is also growing for shampoos, albeit more slowly than for serums and oils. Shampoo as a doping for the hair is still more for middle-aged people.
Another trend: More and more women are investing in maintaining their stunning hair. Two out of three anti-hair loss oils and serums at galaxus now go to customers. five years ago it wasn’t even half that. The gender gap has also disappeared when it comes to shampoos.
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