IPhone Sales Surge: Which Model is Driving the Record Growth?

Jakarta, CNN Indonesia —

Apple announced record iPhone sales in the 4th quarter of 2025 with revenue of US$143.8 billion or around IDR 2,420 trillion. The iPhone 17 Pro and Pro Max residents of Cosmic Orange or orange are said to be the main contributors to this achievement.

China seems to be a big contributor to Apple’s success. Even though sales in China tended to be stagnant and even tended to decline in previous quarters, the fourth quarter of last year turned out to be a big success for the iPhone with sales increasing by 38 percent on an annual basis (YoY).

Apple reported revenue of US$26 billion in China in the period, marking Apple’s best quarter in China. The Bamboo Curtain country now accounts for around a fifth of Apple’s total global sales.

Launch GSM Arenaa report from Financial Times stated that the Cosmic Orange color is very popular with Chinese users. People there care a lot about social status, so showing off a new iPhone is a big deal.

In this case, the Cosmic Orange color on the iPhone 17 Pro and 17 Pro Max answers this need.

Additionally, the specific colors Apple chose are reminiscent of French luxury brand Hermès. Chinese consumers even refer to the orange color of the iPhone 17 Pro and Pro Max as “Hermès orange.”

The same report also reported that videos showing an orange iPhone have gone viral on Chinese social media since the device was launched in September.

“While it may sound simple, it was the striking external design changes, including the introduction of a striking orange color that attracted early buyers to upgrade,” said Nabila Popal, Senior Research Director at IDC, quoted from Macrumors.

It’s not just visual appeal that drives sales. In Mandarin, the word for “orange” sounds similar to the word for “success,” adding another psychological association that seems to resonate with shoppers.

Many social media posts about Apple’s premium iPhones include congratulations that tap into that linguistic connection.

Furthermore, the iPhone 18 Pro and iPhone 18 Pro Max are expected to be launched in September along with the company’s first foldable device. Apple will almost certainly introduce a new signature color.

Rumors circulating say that Apple is considering brown colors such as coffee, purple and burgundy.

(lom/dmi)

[Gambas:Video CNN]