Krone Multimedia: Evolution and Digital Expansion
Krone Multimedia (KMM), the multimedia division of Krone Verlag, has been a pivotal force in Austria’s media landscape since 1998. Initially focused on expanding the reach of the Kronen Zeitung newspaper, KMM has evolved into a multifaceted digital media company encompassing online portals, video content, and social media platforms.
Origins and Core Functions
Established in 1998, Krone Multimedia was tasked with spearheading Krone Verlag’s multimedia initiatives. The company’s core strength lies in its integrated team of experts spanning editorial, product development, technology, marketing, and web operations. This collaborative approach has fueled the growth of Krone’s digital presence and the continuous refinement of its offerings for both readers and advertisers. Krone Multimedia.
Key Platforms and Services
KMM operates a diverse portfolio of digital brands, including:
- krone.at: The primary online portal for Kronen Zeitung, delivering news, weather, horoscopes, and a range of services covering politics, sports, entertainment, and more. Kronen Zeitung
- krone.tv: The video unit of krone.at, providing on-demand video content.
Digital Innovation and Mobile Optimization
Krone Multimedia has prioritized digital innovation, particularly in mobile accessibility. Its optimized platforms for smartphones and tablets are among the most successful in the Austrian market, undergoing continuous development to enhance user experience. The company emphasizes the seamless integration of online content with video and social media. Krone Multimedia.
Expansion into Television Production
In August 2011, KMM expanded its business into television production with projects like the Spiegel-TV documentary series on Puls 4. This move broadened the company’s content creation capabilities and reach. Krone Multimedia.
Leadership
The current managing directors of Krone Multimedia are Christopher Sima and Wolfgang Kollmann. Krone Multimedia.
Contact Information
Aboservice (Subscription Service):
- Email: kundenservice[at]kroneservice.at
- Fax: +43/(0)5 7060 DW 601
- Telephone: +43/(0)5 7060 DW 600 (Monday – Friday: 6 AM – 5 PM, Saturday/Sunday/Holidays: 7 AM – 12 PM)
Krone Multimedia GmbH & Co. KG:
- Address: Muthgasse 2, 1190 Wien
- Fax: +43/(0)5 7060 DW 23532
- Email: office[]krone.at
Social Media Presence
Krone Multimedia maintains an active presence on various social media platforms:
Krone+ Digital Subscription
Krone+ offers access to all PLUS content on krone.at, including exclusive stories, background information, and services, as well as access to exclusive events and expert consultations. KronePLUS Digitalabo.