Sydney Sweeney’s Lingerie Brand, Syrn, Named Official Lingerie Partner of Stagecoach

Sydney Sweeney’s lingerie brand, Syrn (pronounced sye-rin), has been named the official lingerie partner of the Stagecoach Festival, a three-day country music event held annually at the Empire Polo Club in Indio, California. WWD first reported the partnership on March 13, 2026.

Syrn’s Stagecoach Activation: The Syrn Saloon

To celebrate the collaboration, Syrn will host “The Syrn Saloon” at the festival, inspired by Sweeney’s fondness for karaoke and dive bar atmospheres. The saloon will be open throughout the duration of Stagecoach, taking place from April 24 to 26, and will feature exclusive merchandise, daily panty giveaways, and other interactive experiences. Sweeney intends to make appearances at the saloon throughout the weekend.

“I basically built the bar I’ve always wanted to stumble into at a festival,” Sweeney said, according to WWD. “A karaoke stage, no judgment, just kind of dive bar energy I love. Stagecoach is already one the best weekends of the year, and now we’re making it even better.”

‘My First Rodeo’ Campaign

Leading up to Stagecoach, Syrn will launch a Western-themed advertising campaign titled “My First Rodeo” in early April. The campaign will showcase bodysuits, lace apparel, and corsets designed for festival wear.

About Syrn

Syrn launched as a direct-to-consumer brand in late January. The brand offers lingerie in sizes 30B to 42DDD, with most styles priced under $100. Syrn is categorized into four distinct styles: Comfy, Playful, Romantic, and Seductress. More information about Syrn can be found on its official Instagram page.