Samsung Extends Reign as Global Soundbar Leader for 12th Consecutive Year
Samsung Electronics has solidified its position as the world’s leading soundbar manufacturer for the twelfth year running, demonstrating continued innovation and market dominance in the home entertainment sector. This achievement builds upon the company’s two decades of leadership in the global television market, reinforcing Samsung’s commitment to delivering premium audio-visual experiences.
Market Performance and Industry Recognition
According to a recent study by Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, extending a leadership streak that began in 2014. Samsung soundbars are recognized for their advanced audio technology, immersive surround sound capabilities, and seamless integration with Samsung televisions.
Expanding the 2026 Audio Lineup
Building on this success, Samsung plans to expand its audio lineup in 2026 with new products designed to deliver cinema-quality sound and adapt to diverse home environments. Key additions to the 2026 lineup include:
- HW-Q990H Soundbar: The successor to the highly-regarded HW-Q990F, promising enhanced audio performance. RTINGS.com reviewed the HW-Q990F as the best Samsung soundbar tested.
- HW-QS90H All-in-One Soundbar: A streamlined, all-in-one solution for immersive sound.
- Wi-Fi Speakers Music Studio 7 & Music Studio 5: Designed by Bouroullec, these speakers aim to provide a premium wireless audio experience.
Executive Perspective
“At Samsung we take special pride in our sound bar brand and observe it as a way to bring premium sound experiences to every home,” said Hun Lee, Executive Vice President of the Visual Display (VD) business at Samsung Electronics. “Being named the world’s best sound bar brand for the 12th year in a row is not only a great honor, it is also a testament to our commitment to premium home entertainment.”
Exploring Samsung Soundbar Options
Consumers looking to upgrade their home audio experience can explore a wide range of Samsung soundbars available through retailers like Amazon.com. Options include models with Dolby Atmos, DTS Virtual:X, and adaptive sound technology for a truly immersive experience. Samsung’s premium soundbars optimize sound to fit any room.