Loren Mack Tapped to Lead BKB Strategy
Veteran combat sports executive Loren Mack has joined BKB—the world’s premier bare-knuckle boxing organization—as Chief Marketing Officer and Executive Vice-President of Strategy. Mack, who previously spent six years leading communications and brand marketing at the Professional Fighters League (PFL), will now oversee BKB’s global content growth, broadcast strategy, and sponsorship portfolio development.
Building a Global Executive Bench
Loren Mack’s appointment comes as BKB seeks to scale its global footprint. According to BKB Chief Executive David Tetreault, the organization is currently assembling an executive team to facilitate its next stage of international growth. In his new capacity, Mack is tasked with strengthening the promotion’s commercial partnerships and expanding its audience reach.
Commercial Gains and Hydroshot Partnership
The move follows a significant period of organizational expansion for BKB. The promotion recently secured a multi-year partnership with the energy drink brand Hydroshot, which will establish a physical branding presence at events beginning with BKB 56 on July 18 at The Novo in Los Angeles.
Two Decades of Industry Experience
Before joining BKB, Mack played a central role at the PFL, where he managed investor relations and communications during a phase of aggressive market expansion. His background in the industry spans over two decades, including an eight-year tenure at ONE Championship, where he served as Vice-President of PR and Communications, and a prior role at the UFC.
This experience aligns with BKB’s target demographic, which the organization identifies as a highly engaged audience within the 21-to-40 age range.
Tijuana Debut and Broadcaster Reach
BKB is currently leveraging regional partnerships to enter new territories. In early July, the organization launched in Mexico through a collaboration with the agency Zanfer Promotions. This partnership is scheduled for its first major event on September 19 in Tijuana, featuring a super cruiserweight title defense by champion Julian Fernandez.
The promotion’s content is distributed through a variety of international channels, including:
- North America: Vice TV (English-language) and Telemundo (Spanish-language).
- UK and Ireland: The official YouTube channel of TalkSport.
By integrating Mack’s strategic oversight with these established distribution networks and new regional co-promotion agreements, BKB aims to solidify its position as the most-watched organization in the bare-knuckle boxing sector.
Worth a look