Dejounde selected Lim because her bright, comfortable image and sophisticated aesthetic align closely with the brand’s core slogan, “capturing everyday emotions.”
Strengthening Identity and Targeting 2030 Shoppers
Through this partnership, Dejounde plans to sharpen its brand identity and expand its reach among its core demographic: women in their 20s and 30s, according to company statements. To kick off the collaboration, the label released its 2026 Fall campaign and accompanying seasonal pictorial featuring Lim. The collection highlights classic wardrobe staples, including blouses, knitwear, pants, and skirts.
In the new campaign imagery, Lim models pieces such as the stand-collar leather blouson jacket and a check-tiered skirt to showcase everyday styling options. According to Dejounde representatives, the collaboration is designed to boost overall brand awareness and invite shoppers to explore the label’s latest seasonal vision.
Promotional Discounts and Shopping Perks
To celebrate the launch of the campaign, Dejounde has rolled out special promotional discounts across its retail channels. Customers can purchase new products at up to 15 percent off on the brand’s official online mall. Meanwhile, offline retail locations are offering a 10 percent discount on qualifying purchases. Shoppers who spend 200,000 KRW or more will also receive a complimentary stainless steel mug on a first-come, first-served basis, while supplies last.