Universidad Blas Pascal Schedules Practical AI and Digital Marketing Workshops for August 2026
La Universidad Blas Pascal is hosting an intensive training program on August 18, 2026, at its campus in Córdoba, Argentina, focusing on content strategy, social commerce, and artificial intelligence for professionals, entrepreneurs, and students. According to the university’s official schedule, the event is structured into two distinct blocks designed to address current digital market challenges through applied, hands-on learning rather than abstract theory.
The morning session runs from 10:00 to 12:00 under the title “¿Y ahora qué publico? El detrás de escena: Estrategia, UGC e IA Aplicada al Trabajo.” Instructors Luz Malosetti and Alessandro Piscitelli will lead this module, priced at $50.000, instructing participants on content planning, user-generated content strategies, and AI integration for digital creation.
Afternoon Workshops Focus on Social Commerce and Competitive Strategy
The afternoon block spans from 14:00 to 18:30 and comprises two complementary workshops with a combined registration fee of $70.000, according to event details published by the institution. Federico Feres leads the first afternoon module from 14:00 to 16:00, titled “Social Commerce con IA,” which covers methods for driving sales via social media using artificial intelligence tools.
Following that session, Ignacio Tomás Barrionuevo directs the 16:30 to 18:30 workshop titled “Cómo competir contra los gigantes del mercado, sin entrar en una guerra de presupuesto.” This segment addresses differentiation strategies and tools designed to help small and medium enterprises compete against larger competitors without matching their advertising budgets.
Registration Details and Discounts for UBP Students
Students enrolled at La Universidad Blas Pascal qualify for a 20% discount on the total cost of the training sessions. Registration is currently open through the university’s official channels, and organizers have designated email contact for inquiries regarding the August 18 event.
Participants can register directly via the university portal or request assistance by contacting the administration.
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