Bigbang members G-Dragon, Taeyang, and Daesung spent their February 22 appearance on the YouTube channel DdeunDdeun’s variety show Just an Excuse unpacking the complex logistics behind their three-piece reunion for the group’s 20th anniversary.
The Hard Mathematics of a Corporate Triple-Alliance
Operating now as a trio after the 2019 departure of Seungri and T.O.P’s exit in 2023, the members faced an entirely fractured corporate map. G-Dragon revealed that the milestone discussions began one to two years before their actual return. Back when YG Entertainment housed all five members, release strategies moved along a single, streamlined track. Today, those internal group chat decisions must clear separate management agencies one by one.
Navigating Multi-Layered Corporate Approvals
The friction points multiplied quickly. G-Dragon noted that securing an internal consensus among the trio was only the first hurdle; each artist then had to pitch the joint plan to their individual company for evaluation.
Taeyang added that because their career origins remain tethered to YG Entertainment, the group also had to coordinate directly with their original label. That extra layer of bureaucracy pushed the preparation timeline out even further.
Shedding the Legacy Sound for ‘BiiiG’
That structural overhaul bled directly into the recording studio. With the lineup slashed from five to three, the trio confronted the urgent artistic mandate to invent a completely new sound.
G-Dragon pointed to their upcoming pre-release track “BiiiG” as a stark departure from the traditional Bigbang sonic template. The most visible shift is lyrical.
A Neighborhood Call-Out in the Chorus
Past releases rarely dropped the members’ names into the mix. For “BiiiG,” however, the opening lines of the chorus throw out a direct roll call of the current lineup.
Incorporating “B.B, G, T, Daesung,” the phrasing is delivered in a casual style designed to mimic the familiar rhythm of shouting out names right in the neighborhood.
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