Badminton star Chiharu Shida returned to Hanoi, Vietnam, nearly a decade after securing her first international title at the 2016 Vietnam International tournament, according to local event organizers. Shida, who claimed a bronze medal at the 2024 Paris Olympics, revisited the location of her early career breakthrough while launching her new role as a global ambassador for Li-Ning.
Shida’s Return to Hanoi and Career Milestones
According to event organizers, Shida arrived in Hanoi to interact with local fans and participate in badminton exchange events. The 29-year-old Japanese athlete reflected on her journey since winning the women’s doubles title in Hanoi in 2016 at age 19. Over the past decade, Shida’s career highlights include two victories at the All England Open, an Olympic bronze medal at the 2024 Paris Games, and a bronze medal at the 2025 BWF World Championships, as reported by tournament statements.
“About ten years ago, when I was still a young athlete and my international competition career was beginning, Vietnam was one of the first places that brought me special memories,” Shida said during a press conference reported by organizers. “Each of these experiences has helped me grow both professionally and personally.”
Li-Ning Partnership and Global Ambassadorship
The visit coincides with Shida’s appointment as a global brand ambassador for Li-Ning, representing the brand’s Speed-Schlägerlinie Li-Ning BladeX racket line beginning in April 2026. Le Duy Linh, deputy general director of Hai Long International Co., Ltd., the exclusive distributor for Li-Ning in the region, stated that Shida’s comeback highlights both past achievements and the start of a new chapter for the brand.
Tang Thi Huyen, head of the office for the Vietnam Badminton Federation, noted that the visit serves as a connection point between international athletes and the local badminton community, offering inspiration to younger generations of players.
Frequently Asked Questions
- When did Chiharu Shida win her first international title? Shida won her first international title in 2016 at the Vietnam International tournament in Hanoi.
- What are Chiharu Shida’s major career achievements? Her major achievements include winning two All England Open titles, a bronze medal at the 2024 Paris Olympics, and a bronze medal at the 2025 BWF World Championships.
- What brand does Chiharu Shida represent as a global ambassador? Shida serves as a global ambassador for Li-Ning, specifically representing the BladeX racket line starting in April 2026.