Seoul is launching a short-form video campaign titled “Runners High” on its official YouTube channel, “Arisu TV,” to promote public tap water consumption during outdoor activities, according to the Seoul Metropolitan Government. The initiative aims to reach citizens while they exercise outdoors and highlight the convenience of municipal drinking fountains.
Runners High Campaign Details and Format
The campaign consists of four short-form videos designed to engage viewers while demonstrating how to stay hydrated using city infrastructure. According to the Seoul Metropolitan Government, the content follows runners along the Han River and in local parks to show how easy it is to find public drinking fountains for hydration. The videos are scheduled to be released sequentially on the Arisu TV YouTube channel.
Infrastructure and Water Safety Measures
Seoul operates 1,880 outdoor Arisu drinking fountains across parks and along the Han River corridor. To ensure water safety, the Seoul Arisu Headquarters conducts water quality tests four times a year and displays the results directly on the fountains for public review. Min Kwon, head of the Seoul Arisu Headquarters, stated that the city is committed to rigorous water quality management and expanding proper drinking fountain use so citizens can safely consume tap water during outdoor activities.
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