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Nvidia Reportedly Agrees to Buy Hugging Face for $12.9 Billion

Nvidia Corp. has reportedly engaged in acquisition discussions to purchase open-source artificial intelligence platform Hugging Face Inc. for $12.9 billion, according to reports by Business Insider and The Information. The prospective transaction would place one of the developer…

Nvidia Reportedly Agrees to Buy Hugging Face for $12.9 Billion

Nvidia Corp. has reportedly engaged in acquisition discussions to purchase open-source artificial intelligence platform Hugging Face Inc. for $12.9 billion, according to reports by Business Insider and The Information. The prospective transaction would place one of the developer community’s primary hubs for sharing machine learning models directly under the ownership of the world’s leading AI chipmaker.

Neither company has officially confirmed the transaction, and representatives for both Nvidia and Hugging Face did not immediately respond to requests for comment from major news outlets. According to reporting by The Information, deal talks advanced after Hugging Face attracted acquisition interest from another prospective buyer and began working with a financial institution to evaluate bids.

If finalized at the reported $12.9 billion valuation, the acquisition would rank among Nvidia’s largest corporate purchases to date.

Strategic Impact on the AI Stack

Siddy Jobe, a fund manager at Eonopolis Exponential Technologies, told CNBC that Nvidia operates as a platform-based company that does not discriminate between closed-source and open-source models.

“It is clear that Nvidia wants to be integrated in the entire stack vertically, going from energy to foundational models and also to applications,” Jobe told CNBC’s Squawk Box Europe.

Hugging Face serves as a central repository where software developers collaborate, test, and distribute open-source AI models and tools. Owning the platform would expand Nvidia’s reach well beyond hardware manufacturing and into the software developer pipeline.

Regulatory Scrutiny and Market Pressures

The reported negotiations face potential hurdles, including antitrust scrutiny from regulatory bodies. Market observers note that regulators may examine whether a takeover would disadvantage competing semiconductor manufacturers and cloud service providers, particularly if Nvidia introduces hardware or software restrictions on the platform.

Nvidia CEO Jensen Huang giving a speech
Photo: techradar.com

Past friction also marks the relationship between the two companies.

The prospective deal unfolds against a backdrop of aggressive capital deployment by Nvidia. The chipmaker recently reported holding $47.9 billion in private company stock and noted it has $18 billion committed to equity investments for the remainder of the financial year.

NVIDIA buys Hugging Face | Here is what it really means
About the author: Marcus Liu - Business Editor

MBA and ex‑B bureau chief specializing in global finance and fintech. Marcus speaks Mandarin, Japanese, and English, and has interviewed CEOs from the Fortune 50 to Y‑Combinator unicorns. Marcus Liu delivers sharp analysis on markets, startups, and corporate strategy for investors and entrepreneurs alike.