ASUS is celebrating the 20th anniversary of its Republic of Gamers (ROG) brand by hosting a special pop-up store at Hyundai Department Store’s Pangyo branch on the fourth floor, running through Sunday, September 13, according to company announcements. The event marks part of Hyundai Department Store’s inaugural game festival, bringing together major gaming intellectual properties like Pokémon Korea and G-Star to give visitors hands-on access to gaming hardware and culture.
ROG Xbox Ally X20 20th Anniversary Edition Debut
The centerpiece of the ASUS pop-up is the domestic debut of the ROG Xbox Ally X20 20th Anniversary Edition. ASUS announced it will host a first exclusive pre-order reservation for the handheld device on Saturday, September 12, capped at just 30 units at the pop-up venue. According to the company, pre-ordered units will ship starting in December, and buyers will receive a specially manufactured carrier suitcase alongside other brand anniversary perks. The hardware is configured as a standalone UMPC unit without glass components.
High-Performance Hardware Lineups on Display
Visitors to the Pangyo pop-up can test and purchase a wide range of hardware from the ROG ecosystem. According to ASUS, the exhibition floor features high-performance laptops including the ROG Strix G, ROG Strix SCAR, ROG Flow, ROG Zephyrus Duo, and ROG Zephyrus. Additionally, the venue showcases the ROG Xbox Ally series and the ROG G1000 desktop system, highlighting the brand’s diverse form factors across different user environments.
On-Site Promotions and Purchasing Perks
ASUS has structured tiered promotional discounts and giveaways for attendees who buy products during the pop-up event. According to company event details, the standard ROG Xbox Ally will be sold at a special discounted price of 59만9000원에 판매된다 for the first 100 buyers on a first-come, first-served basis. Additional hardware incentives include:
- ROG Strix G, Strix SCAR, and ROG Flow: Buyers receive a ROG backpack valued at 25만원 상당의 ROG 백팩.
- ROG Zephyrus Series: Buyers receive a ROG gift box, a Microsoft Office bundle, and an additional 7만원의 추가 할인 혜택.
Interactive Visitor Events and Activities
To engage the gaming community, the pop-up features several interactive engagement programs. According to ASUS, visitors can participate in a check-in event by following the official ROG Instagram account and adding the brand’s KakaoTalk channel, a “Find Your ROG Laptop” showcase selection, and a social media verification share event. Participants completing these activities are eligible to win official ROG goods and prizes. Further details regarding the 20th-anniversary pop-up are available on the official ASUS ROG Instagram channel.
Worth a look