Berlin Insurtech Insurgo Casts Net for Remote Marketing Lead
The company builds digital solutions for the insurance industry. Over 900 customer reviews back the platform.
Shaping Brand Narrative from the Ground Up
According to the company’s recruitment brief, responsibilities span several key areas:
- Positioning and Messaging: Developing the core narrative by translating the daily workflows of insurance brokers into clear market language.
- Content and Website: Writing original copy for the website, landing pages, case studies, newsletters, and LinkedIn profiles without relying solely on external briefings.
- Visibility: Driving organic discovery across traditional search engines like Google and emerging AI-powered research platforms such as ChatGPT.
- Lead Generation: Expanding inbound channels to supply the sales team with qualified inquiries rather than raw clicks.
- Value Argumentation: Communicating software subscription value relative to operational savings rather than relying on discounts.
Experience Demanded for Complex SaaS Positioning
Candidates must possess several years of B2B marketing experience, ideally within the SaaS sector or fields involving complex products. The role requires native-level German writing skills for drafting direct communications with broker operations, proven experience in developing positioning strategies, and hands-on familiarity with SEO and AI search optimization. Agency management skills and a background in the insurance or financial sector represent preferred qualifications.
Compensation and Modern Workstation Perks
Insurgo offers a competitive salary coupled with a performance-based agreement, alongside a modern workstation and top-tier equipment. Additional employee benefits detailed in the company announcement include an employer-funded pension contribution of 100 euros monthly, a tax-free 50-euro monthly voucher card, regular team events, and a permanent, secure employment contract. Applicants must maintain residency in Germany and hold a valid work permit.
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