Seoul-based retail giant CJ OliveNetworks is launching the Creator Commerce Festival Korea (CCFK) 2026, marking the country’s first large-scale event uniting creators, brands, and e-commerce platforms under one roof. Scheduled from October 22 to 24 at the Coex The Platz Hall, the three-day convention aims to bridge the gap between digital content creation and direct merchandise sales.
According to event organizers, CCFK 2026 expects around 10,000 visitors, including digital creators and industry insiders. The exhibition features approximately 100 brands chosen specifically for their alignment with the K-lifestyle market.
Platform Strategies and Creator-Led Commerce
Representatives from major digital ecosystems—including YouTube, Meta, and TikTok—are slated to host sessions detailing current trends and growth strategies within the creator economy. Panel discussions and keynote talks will feature prominent digital creators such as Risabae, Heojuga TV Cham PD, and EatSSup, alongside lectures on business growth through content by Joo Un-gyu and Kritust.
The convergence of content and sales will be visible on the exhibition floor. Casalim and D’elisa, two commerce intellectual properties that grew through collaborations with CJ OliveNetworks, will broadcast live mobile shopping segments directly from the venue.
CJ OliveNetworks is scaling its content commerce operations into the creator sector following substantial financial growth. According to company figures, CJ OliveNetworks’ creator-collaboration order volume surged 330% year-over-year in the first half of the year, generating 4.3 times more business and surpassing its total order volume for the entire previous year within just six months.
Post-Event Collaboration via Ontner
To sustain business relationships after the festival closes, CJ OliveNetworks is integrating the event with its newly launched matchmaking platform, Ontner. Released on October 8, Ontner provides individual product recommendations, collaboration performance analytics, and personalized curation shops.
The platform supports diverse business models, including group purchasing, affiliate marketing, and content partnerships, while managing end-to-end operations like product sales, delivery, and customer service. Attendees can use Ontner to establish follow-up projects with brands they meet at the Coex venue.
Market Growth and Ticketing Details
The expansion aligns with broader market projections for the creator economy. Data from Grand View Research estimates that South Korea’s creator economy market will climb from $37억달러 (약 5조원) in 2025 to $312억달러 (약 43조원) by 2033.
CJ OliveNetworks plans to establish CCFK as a regular annual fixture. General admission tickets for CCFK 2026 go on sale starting October 1 on the CJ OliveNetworks mobile app for 10,000 won per day. Free pre-registration is available on the Ontner platform through September 30.
Worth a look