Snap CEO Evan Spiegel is steering the company toward a post-smartphone era with a $3.5 billion investment in augmented reality, anchored by a $2,195 enterprise-focused device called Specs. According to reports from Fortune and Tekedia, the standalone AR glasses are designed to bypass the traditional phone tether while integrating industrial-grade artificial intelligence tools from major corporate partners.
Enterprise Strategy and Corporate Partnerships
To turn the $2,195 specs into a viable workplace platform, Snap has forged alliances with industry giants including Nvidia, Amazon Web Services, and Salesforce, according to Fortune and Tekedia. Spiegel stated during a recent CNBC interview that the hardware runs on an open-source XR AI platform designed to let businesses deploy agentic tools with minimal friction. Under the integration plans reported by Fortune and Tekedia, Salesforce will incorporate its Agentforce platform into the software, Amazon will supply a voice-responsive AI assistant, and Nvidia will provide computer vision capabilities to help the glasses interpret physical environments.
The pivot toward enterprise utility comes after years of consumer-focused missteps. Snap recorded $39.9 million in inventory-related charges in the third quarter of 2017 to write down unsold units of its original camera glasses, according to Fortune and Tekedia. The heavy ongoing expenditure—surpassing $3.5 billion for the current Specs initiative—has drawn scrutiny from activist investor Irenic Capital Management, which has argued that the augmented reality division should secure independent funding, as noted by Fortune and Tekedia.
Hardware Specifications and Standalone Design
Unlike Apple’s Vision Pro, which relies on a separate tethered battery pack, Snap’s new Specs are fully standalone devices with no puck and no cords attached, according to Fortune and Tekedia. Weighing 132 grams for the 47mm model and 136 grams for the 52mm version, the glasses feature removable inserts built to accommodate a broad range of prescription lenses, as detailed by Fortune and Tekedia. The hardware relies on two unnamed Snapdragon processors—one dedicated to computer vision and the other to running AR Lenses—to deliver hand tracking and low-latency digital interactions.
The display architecture utilizes proprietary liquid crystal on silicon technology capable of projecting 16 million colors across a 51-degree field of view, according to Fortune and Tekedia. Battery life reaches up to four hours of continuous use covering audio, video playback, and AI assistance, with an included charging case supplying an additional 20 hours of power. Preorders opened on specs.com requiring a $200 refundable deposit, with shipping slated for the fall in the United States, United Kingdom, and France, according to Fortune and Tekedia.
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