The Dyson CameraJet electric toothbrush, a $499 device launched globally in Paris earlier in September 2026, has vanished from retail shelves and online stores following widespread reports of hardware failures and water leaks, according to WIRED. Despite the sudden removal of the product from stores in the United States, United Kingdom, France, and Singapore, Dyson maintains that the toothbrush has not been officially recalled.
Launch Failures and Retail Disappearance
Unveiled earlier in September 2026 by James Dyson, the CameraJet combines a traditional powered toothbrush with a macro-lens camera and a fluid reservoir. According to WIRED, the device uses a “Gap Optical Targeting system” trained on 470,000 dental images to aim streams of rinsing fluid into interdental gaps within 100 milliseconds. However, the product’s market presence lasted mere days. On September 8, 2026, the device launched in US stores. Just one day later, users reported water leaking into the battery compartment and complete device failures within 30 seconds of use. A review unit tested by Consumer Reports stopped working less than 24 hours after unboxing. French outlet Numerama reported on September 11, 2026, that French Dyson sites and stores had stopped selling the toothbrush. By September 15, 2026, retail locations across the US, UK, and Singapore had followed suit, removing the device from inventory.
Dyson’s Response to Supply Shortages and Defects
Liv Thomas, Dyson’s head of Beauty Communications, told WIRED that the CameraJet is experiencing “strong demand globally” and “shortages of supply as we are in the process of scaling up production,” adding that units will return to shelves “in the coming weeks.” Addressing the hardware failures, Thomas stated that the company identified a “single component issue affecting a small number of early batches,” noting that Dyson has isolated those batches and is supporting affected customers. As reported by WIRED, Dyson declined to specify where the device is still on sale, when shipments were halted, which specific component is faulty, how many units are affected globally, or why a formal product recall was not issued for the early batches.
Product Development and Industry Context
The CameraJet represents the culmination of six years of development, 38 patents, and significant financial investment by Dyson. The device holds 12.5 milliliters of mouth rinse in an on-board reservoir to power its targeted rinsing system. While other manufacturers have previously combined brushing and water flossing—such as the Waterpik Sonic-Fusion 2.0 referenced by WIRED—Dyson integrated optical camera tracking into the handle. Following the product’s disappearance from retail, consumer discussion on platforms like Reddit has surged as users track the status of their $500 devices.