Hospice of Humboldt has launched a $500,000 campaign to expand its Home-Based Palliative Care program, bolstered by a $250,000 matching gift from the owners of Premier Financial Group, according to reports from the Lost Coast Outpost. The program, which delivers medical care, symptom management, and care coordination directly to patients’ homes, currently serves 70 patients and families but sits at full capacity with a six- to eight-week waitlist.
Expanding Home-Based Palliative Care in Humboldt County
The expansion aims to double the program’s capacity to 140 individuals across Humboldt County as rising living costs make day-to-day support increasingly difficult for households facing serious illness. Launched in 2022, the home-based service targets patients who may not yet qualify for hospice care or who are still pursuing curative treatment but require additional medical support in familiar surroundings.
“This is about showing up earlier, when families need us most,” Dianne Keating, CEO of Hospice of Humboldt, said. Keating noted that the organization sees more residents grappling with serious illnesses alongside financial strain and a complex healthcare system.
The Premier Financial Group Matching Gift
The $250,000 matching grant comes from Premier Financial Group owners, marking the firm’s largest single philanthropic investment to date. Under the matching terms, every dollar donated to Hospice of Humboldt will be matched to reach the $500,000 funding target.
“Nearly 30 years ago, we set out to build a culture of giving that truly impacts our community,” Wayne Caldwell, founder and chairman of the board of Premier Financial Group, said. Teresa Conley, CEO of Premier Financial Group, added that the community-focused initiative ensures local residents receive necessary care.
Addressing Local Healthcare Pressures and Waitlists
Clinical Director of Palliative Care Karen Ayers said that the organization currently manages 15 patients waiting for enrollment. The new funding aims to reduce the current six- to eight-week wait time, allowing staff to respond faster and spend more time with enrolled patients.
Beyond reducing wait times, the expansion supports the broader local healthcare system by lowering rates of unnecessary hospitalizations and easing emergency room pressure. Hospice of Humboldt has operated locally since 1979, employing a staff of over 120 and working with nearly 80 volunteers to provide hospice care, home-based palliative care, and grief support services.
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