Global technology and workspace brand Logitech has appointed Vikrant Malik as its new Marketing Head for India, according to announcements made by the company. Malik steps into the role with more than eighteen years of cross-functional marketing experience, marking a major transition from the consumer healthcare sector to technology hardware and peripherals.
Strategic Focus on Category Development in India
In his new position at Logitech, Malik will oversee consumer marketing, product launches, brand storytelling, creator community activations, and retail go-to-market strategies. According to the company, his core responsibilities center on driving category development and supporting the company’s product portfolio across personal workspaces, gaming, and creator segments in the Indian market.
Extensive Background in Consumer Goods and Brand Scaling
Before joining Logitech, Malik served as the Expert Marketing Lead for the Indian Sub-Continent at consumer healthcare giant Haleon from July 2022 to August 2026, as detailed in the company’s announcement. During his tenure at Haleon and its predecessor GSK Consumer Healthcare India—where he worked for more than four years—he managed integrated marketing campaigns for major brands including Sensodyne, Centrum, Otrivin, Crocin, and Iodex. His career highlights include driving innovation-led growth for Sensodyne, expanding portfolios into specialized gum-care categories with Parodontax, and helping achieve consumer engagement milestones recognized by Guinness World Records for Centrum in 2023 and Sensodyne in 2025, as reported in the company’s announcement.
Malik’s earlier professional background includes over four years at ITC Limited, where he handled rural retail initiatives under Choupal Saagar, convenience channel operations, and shopper marketing for personal care brands. He also co-founded Neighbee, a civic-tech collaboration platform for citizen volunteer groups, and worked in product evangelism at PK Online Ventures. He holds a Bachelor of Technology in Chemical Engineering from Harcourt Butler Technical University (HBTU Kanpur) and an MBA in Marketing and Operations from NMIMS Mumbai.
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