Italian television and radio personality Fiorello is returning to Rai 1 with a new project scheduled for release after mid-October, heralded by a surprise social media announcement that parodies a well-known commercial featuring Hollywood actor Brad Pitt. Neither the entertainer nor the public broadcaster released a formal press release prior to the brief video drop, leaving the exact format and time slot of the upcoming broadcast unconfirmed.
The Surprise Social Media Teaser
On a Saturday in late September, Fiorello published a short video across his social media accounts carrying the simple message “Arieccoci” (Here we are again). Set against a black background, the showman appears wearing a leather jacket and a neatly trimmed beard, looking directly into the camera while a voiceover declares, “This is not Brad Pitt. Now that we have your attention…” Fiorello then taps a ring on a table, and the screen displays the text “Prossimamente Rai 1” (Coming soon on Rai 1). The spot directly mimics an advertisement for a trading company in which Brad Pitt sits silently staring at the camera while a voiceover uses the exact same opening hook before explaining trading app features, as reported by outlets covering the broadcast surprise.
Context and Previous Rai Appearances
The upcoming project marks Fiorello’s first major return to a primetime slot on Rai 1 since his 2011 variety program The biggest show after the weekend. His most recent appearance on the network occurred during the February 2024 Sanremo Festival, where he co-hosted the final evening alongside artistic director Amadeus. Between major television commitments, the 66-year-old entertainer has focused heavily on radio work.
Coordination with Radio 2 and La Pennicanza
According to information gathered by the news agency ANSA, the television return coincides with the anticipated resumption of his radio-variety show The pennicance on Rai Radio 2. Preparations are currently underway at Via Asiago 10 for the third edition of the radio program, which is expected to return to the airwaves after mid-October. Broadcasters have not yet clarified whether the Rai 1 appearance involves a traditional evening variety format, a shift in scheduling, or a visual radio adaptation.
