Bose released its Sport Open Earbuds in Indonesia on October 1, 2026, priced at an introductory rate of Rp2.699.000, targeting the country’s growing running community. The true wireless stereo device features an open-ear design, a 22-hour maximum battery life with its charging case, and an IP54 water-resistance rating to accommodate outdoor athletic training.
Pricing and Availability Details in Indonesia
Bose scheduled the official retail availability for October 1, 2026, across physical Bose outlets in Indonesia alongside authorized e-commerce platforms including Shopee, Tokopedia, TikTok Shop, and Blibli, according to Marketing Manager Bose Indonesia Dede Oktaferdian. The hardware launches in two colorways: Black and White Smoke.
Before the general release, Bose hosted a pre-order window from September 25 to September 30, 2026. During this promotional period, the company offered a Rp100.000 price reduction alongside a special pouch valued at Rp100.000. Following the promotional window, the standard retail price transitions to Rp3.099.000.
Open-Ear Design and Environmental Awareness
The device utilizes a cuff-style design that clips onto the outer portion of the ear rather than sealing the ear canal. Each earbud weighs approximately 10 grams and incorporates soft silicone materials to maintain stability during rigorous movement.
Dede Oktaferdian stated that the hardware addresses the requirements of endurance athletes amid the rising running trend among young demographics in Indonesia. The open-ear architecture allows users to perceive ambient sounds—such as vehicular traffic and surrounding pedestrians—while consuming audio content outdoors.
Audio Technology and Communication Features
Bose integrated several adaptive audio systems into the hardware to manage varying outdoor soundscapes:
- OpenAudio Technology: Directs sound into the ear without sealing the canal, preserving situational awareness.
- Auto Volume: Automatically adjusts output levels based on environmental noise levels, removing the need for manual adjustments when moving between quiet and loud areas.
- SpeechClarity: Focuses on vocal frequencies during voice calls while suppressing background noise.
The device carries an IP54 certification, denoting protection against dust, sweat, and water splashes, though the manufacturer notes it is not fully waterproof.
Battery Life and Charging Performance
The built-in power cells provide up to seven hours of continuous playback on a single charge. The included charging case extends total operational time to 22 hours. A Quick Charge function delivers up to one hour of playback time following a 10-minute charge cycle.
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