AB Marketing Unveils Brand Refresh and New Website

A Fresh Visual Identity for the Quebec Market

AB Marketing has unveiled a rebranded visual identity and a redesigned website, transitioning its public-facing image to align with its maturity in the Quebec market, according to an announcement covered by grenier.qc.ca. The firm, which specializes in professional orders, non-profit organizations (NPOs), and small to medium-sized enterprises (SMEs), launched the refresh to better communicate its dual expertise in corporate partnerships and strategic communications.

Amélie Brassard on Corporate Evolution

Founded by Amélie Brassard, the agency developed the rebrand to reflect years of growth in its team size, mandates, and client support frameworks.

Brassard stated that the new visual language captures the maturity of the firm’s offerings and its daily operational reality. The updated branding centers on the signature phrase “Du point A au point B,” designed to illustrate how the agency guides organizations from their current position to their desired strategic outcomes.

Balancing Partnerships and Strategic Communications

The repositioning highlights the synchronization of AB Marketing’s two core operational pillars.

The first pillar focuses on partnerships and sponsorships, helping organizations structure, develop, and monetize alliances as growth levers across strategy, pricing, partner search, activation, and retention. The second pillar encompasses marketing and communications, supporting clients through market launches, customer mobilization, brand awareness, and strategic planning.

A New Digital Experience and Client Integration

The redesigned digital platform translates the firm’s structural evolution into an interactive experience for prospective clients.

The website details the agency’s dual service tracks, methodology, and team profiles while elevating client testimonials to showcase historical casework. AB Marketing continues to position its team as an operational extension of its clients, turning complex organizational objectives into structured, execution-ready steps.