adidas Collaborates with JAH JAH on Adistar Control 5 and F50 Tunit

Adidas has partnered with the Parisian culinary and cultural collective JAH JAH to release two distinct footwear models: the Adistar Control 5 and the F50 Tunit. According to Sole Retriever, the collection is scheduled for release in July 2024, blending adidas’ performance heritage with the Afro-Caribbean influence synonymous with the JAH JAH brand.

The JAH JAH x adidas Adistar Control 5

The Adistar Control 5, originally a high-performance running silhouette from the 2000s, serves as a centerpiece for this collaboration. The design retains the technical aesthetic of the original, characterized by its structured overlays and stability-focused midsole technology. JAH JAH has applied a distinct color palette to the silhouette, reflecting the collective’s vibrant roots in Paris’ 10th arrondissement. The model utilizes a mix of mesh and synthetic materials, maintaining the lightweight construction that defined the early 2000s era of adidas running gear.

The F50 Tunit Performance Update

In addition to the lifestyle-leaning Adistar Control, the collaboration features the F50 Tunit, a model historically recognized for its modular design. The F50 Tunit was famously introduced by adidas to allow athletes to swap out studs and chassis components to accommodate varying pitch conditions. By incorporating this model into the JAH JAH collection, adidas highlights the versatility of its football archive. The release focuses on the aesthetic customization of the upper, maintaining the streamlined, aerodynamic profile that made the F50 series a fixture in professional football during the mid-2000s.

Collaboration Context and Cultural Impact

JAH JAH, founded by Damien Mandrin and Coralie Jouhier, began as a restaurant in Paris before evolving into a broader lifestyle brand. This partnership represents a growing trend of sportswear brands moving beyond traditional athlete endorsements to collaborate with figures in the culinary, art, and music sectors. By selecting the Adistar Control 5 and F50 Tunit, adidas leans into the “Y2K” trend currently impacting global footwear markets, where consumers show increased demand for technical silhouettes from the 2000s.

Release Details

The collection is confirmed for a July 2024 launch. While official pricing has not been disclosed via adidas’ primary channels, the release will be distributed through select global retailers and the adidas CONFIRMED app. Industry tracking suggests that the collaboration will be produced in limited quantities, consistent with previous boutique-led projects from the brand.

Key Details

• Collaborators: adidas and JAH JAH (Paris)
• Models: Adistar Control 5 and F50 Tunit
• Release Window: July 2024
• Distribution: adidas CONFIRMED and select retailers