All Elite Wrestling (AEW) has moved to formalize the branding of its digital streaming ecosystem by filing a new trademark application for its “MyAEW” platform. The filing, submitted to the United States Patent and Trademark Office (USPTO) on June 17, 2024, seeks to protect the “myAEW.com” wordmark when displayed over a wrestling title belt design. This legal step underscores the promotion’s shift toward a centralized, direct-to-consumer digital hub as it seeks to scale its international broadcasting footprint.
What is the MyAEW platform?
MyAEW serves as the primary international streaming destination for All Elite Wrestling content. According to the company’s official service documentation, the platform replaces the older “AEW Plus” model, consolidating weekly television programming, pay-per-view events, and the Ring of Honor (ROH) library into a single interface. The service is powered by streaming technology provider Kiswe, which facilitates the delivery of live and on-demand wrestling content to fans residing outside of the United States and Canada.
How does the service structure work?
The platform operates on a tiered model designed to balance free-to-access content with premium subscription offerings.
- Watch AEW Channel: A free, 24/7 ad-supported FAST channel available globally, including within the U.S.
- Subscription Tiers: International viewers can access full live event catalogs and pay-per-view broadcasts via monthly plans ranging from $7.99 to $19.99, or an annual pass priced at $119.99.
The USPTO filing categorizes these services under entertainment, specifically identifying online wrestling videos, podcasts, and continuing series. By securing this trademark, AEW is aligning its digital infrastructure with the branding of its physical title belts, a move intended to strengthen brand recognition across web browsers and dedicated streaming applications.
Why does the trademark filing matter?
The trademark application acts as a defensive measure for AEW’s intellectual property as it moves away from third-party distribution dependencies. By registering the specific design—the URL text superimposed over a title belt—the company ensures exclusive rights to the visual identity of its digital home.
This move follows a recent trend in professional wrestling where organizations are prioritizing direct-to-consumer (DTC) platforms to capture international viewership data. While AEW maintains a significant domestic television presence through its partnership with Warner Bros. Discovery, the MyAEW platform allows the promotion to bypass regional blackouts and licensing hurdles in overseas markets, providing a consistent revenue stream independent of local cable television deals.
Key Details of the Trademark Filing
| Detail | Information |
|---|---|
| Filing Date | June 17, 2024 |
| Mark Description | “myAEW.com” over a wrestling title belt design |
| Primary Category | Entertainment services, streaming, and digital media |
| Technology Partner | Kiswe |
The company continues to integrate its Ring of Honor assets, such as HonorClub, into the MyAEW ecosystem. As of mid-2024, the platform remains the central repository for both current AEW programming and archival footage, positioning the promotion to compete more effectively with international sports streaming services.