Sony Honda AFEELA: Redefining Mobility as a Creative Entertainment Space
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Las Vegas, NV – January 6, 2026 – sony Honda Mobility (SHM) unveiled its vision for the future of transportation at CES 2026, showcasing the AFEELA 1 pre-production model and the AFEELA Prototype 2026. The company is positioning AFEELA not just as a car, but as a “Creative Entertainment Space,” powered by artificial intelligence and designed to seamlessly integrate into users’ lives.
AFEELA 1: Launching a New era of Electric Vehicles
Reservations for the AFEELA 1 began in January 2025, and the vehicle is slated for customer deliveries in California later in 2026. SHM has already engaged over 100,000 visitors with AFEELA Studio showrooms and in-vehicle demonstrations . The AFEELA 1 boasts advanced driver-assistance systems (ADAS) and an interactive personal agent powered by Microsoft Azure OpenAI Service, aiming to create a personalized and intuitive driving experience. The starting price for the AFEELA 1 is $89,900, including a three-year subscription to its advanced tech packages .
Expanding Availability
SHM plans to expand AFEELA 1 sales to Arizona in 2027 and begin deliveries in Japan in the first half of 2027. To support the rollout, “AFEELA Studio and Delivery Hubs” will open in Torrance and Fremont, California, this spring, offering a complete brand experience. Early reservation holders will have access to the AFEELA Advanced Access program, including demo drives later this year.
AFEELA Prototype 2026: A glimpse into the Future
Alongside the AFEELA 1, SHM debuted the AFEELA Prototype 2026 at CES 2026. This prototype builds upon the foundation of the AFEELA 1, focusing on increased spatial flexibility and accessibility. A production model based on this prototype is targeted for a U.S. launch as early as 2028.
Technology at the Core of AFEELA
SHM is integrating cutting-edge technology into the AFEELA platform, including:
- snapdragon Digital Chassis: Future AFEELA models will utilize Qualcomm Technologies’ Snapdragon Digital Chassis for its next-generation electrical/electronic architecture .
- AFEELA Smart Drive: An evolving ADAS system that integrates Vision-Language Model (VLM), progressing towards Level 4 autonomous capabilities.
- Co-Creation Program: SHM is fostering collaboration with developers through the “AFEELA Co-Creation Program,” providing access to growth documentation for in-vehicle entertainment content.
- On-Chain Mobility Platform: SHM is developing a new platform leveraging blockchain technology and a token-based incentive model to encourage open innovation and co-creation within the mobility ecosystem.
A New Vision for Mobility
Sony Honda Mobility envisions a future where vehicles are more than just transportation; they are intelligent partners that enhance the user experience. By focusing on AI, entertainment, and open collaboration, SHM aims to redefine the relationship between people and mobility.