Stefano De Martino will return to host the popular Italian game show Affari Tuoi on Rai 1 starting Sunday, September 6, facing a fiercely competitive access prime time slot shaped by months of dominance from rival network Mediaset, according to recent network scheduling announcements.
Stefano De Martino Returns to Affari Tuoi Amid Mediaset Competition
The hit package game show concluded its previous television run on Saturday, July 18, under the direction of De Martino. Following that conclusion, Rai transitioned the time slot to L’Eredità Summer hosted by Marco Liorni beginning July 20. Meanwhile, competitor Canale 5 continued broadcasting La Ruota della Fortuna, hosted by Gerry Scotti. According to viewing data from the summer television season, Scotti’s quiz program maintained a significant advantage in both overall audience figures and television share.
This ratings gap establishes the primary challenge for De Martino’s return on September 6. The host must win back portions of the audience that migrated to the Mediaset competitor over the summer months. Despite the competitive pressure, De Martino enters the autumn television season backed by strong historical ratings from previous editions of Affari Tuoi.
Relocation to Milan and Sanremo 2027 Preparations
The upcoming season introduces a major logistical shift for the production. Affari Tuoi is leaving its historic home at the Teatro delle Vittorie in Rome and relocating its production studios to Rai’s facilities in Via Mecenate, Milan, a change already highlighted in promotional materials for the show’s return.
Despite the geographic shift, the core gameplay mechanics remain unchanged. Competitors representing Italy’s various regions will continue opening traditional boxes while negotiating cash offers with the anonymous figure known as “Il Dottore.”
For De Martino, the September 6 premiere serves a dual purpose beyond the nightly game show battle. The host and artistic director is currently preparing for the 2027 edition of the Sanremo Festival, scheduled to run from February 16 to February 20. The return to the access prime time schedule acts as the first major television test leading toward his management of the prestigious Ariston stage.
Season Launch Details and Audience Metrics
Rai has locked September 6 as the official kickoff for the new season, with no alterations reported to the calendar.
- Host: Stefano De Martino
- Competing Program: La Ruota della Fortuna (Canale 5, hosted by Gerry Scotti)
As the autumn schedule commences, the battle for access prime time leadership returns to the forefront of Italian television, with De Martino tasked with reversing the summer momentum established by Mediaset.
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