AI-Generated Review on Metacritic Sparks Concerns Over Content Authenticity
A review of Resident Evil Requiem was removed from Metacritic after being identified as AI-generated, highlighting a growing concern about the proliferation of artificial intelligence-created content in online media and its potential impact on review integrity. The incident underscores the challenges faced by review aggregation sites in maintaining quality control as media outlets increasingly turn to AI for content creation.
The Discovery and Removal of the AI-Generated Review
The questionable review, which awarded Resident Evil Requiem a 9/10 score, was published by UK-based website Videogamer.com under the byline of “Brian Merrygold,” described as an experienced iGaming and sports betting analyst. Investigations revealed that Merrygold does not appear to exist, and his profile picture filename indicated it was created by ChatGPT.
Metacritic removed the review after concerns were raised about its authorship. Marc Doyle, Metacritic’s co-founder, acknowledged the removal, stating that the site maintains a vetting process for new publications but issues can arise when publications are sold or undergo staff changes. IGN reported on the incident, noting Metacritic’s commitment to maintaining its reputation as a reliable review source.
Videogamer.com’s Shift to AI-Generated Content
The controversy stems from a significant shift in Videogamer.com’s content strategy. In August 2025, the site was acquired by Clickout Media, which subsequently laid off its editorial staff and pivoted to AI-generated content. PC Gamer detailed this transition, noting the site’s focus now includes video and casino games, with articles like “Best Crypto Casinos in Malaysia for 2026.”
The use of AI-generated personas, like “Brian Merrygold,” to publish both gambling and video game content has raised concerns about the quality and authenticity of the information presented on the site. The Outpost reported that multiple author profiles on Videogamer appear to be AI-generated, with profile pictures created by ChatGPT.
Implications for Review Aggregation and Media Integrity
This incident highlights the growing challenges faced by review aggregation sites like Metacritic in verifying the authenticity of content. While Metacritic has a vetting process for publications, maintaining quality control after ownership changes or staff turnover proves difficult. The rise of AI-generated content necessitates a reevaluation of these processes to prevent the spread of misinformation and ensure the integrity of online reviews.
The situation also reflects broader trends in the gaming media landscape, with recent layoffs at publications like Eurogamer and IGN Entertainment. As noted by PC Gamer, these layoffs contribute to the pressure on media outlets to discover cost-effective content creation solutions, potentially leading to increased reliance on AI.