Alaska Airlines to Add Lie-Flat Suites and Increase Premium Seating

Alaska Airlines Restructures Cabins to Target Luxury Travelers

Alaska Airlines is increasing the number of premium seats on jets operating some of its longest and most profitable routes at the expense of lower-priced economy seats, SFGATE reported.

Chief Commercial Officer Andrew Harrison stated that premium seating currently generates 35% of Alaska Air Group’s total revenue, and the carrier aims to push that figure above 40% by 2030, according to SFGATE.

Boeing 737 Max 10 Deliveries and Domestic Lie-Flat Suites

For the first time, Alaska Airlines will install lie-flat seating on single-aisle aircraft.

These upgraded single-aisle jets will fly high-demand transcontinental routes. On widebody Boeing 787-9 Dreamliners operating international routes from Seattle, the airline will brand its 34-seat business class cabin with sliding doors as Aurora Suites, according to SFGATE and The Points Guy.

Alaska Air Group overhauls Hawaiian Airlines Airbus A330 fleet

Following its 2024 acquisition of Hawaiian Airlines, Alaska Air Group is overhauling the older Airbus A330 fleet from nose to tail. The forward cabins will introduce 22 lie-flat business-class suites under the name Leihōkū, alongside a 28-seat Premium Reserve cabin, 48 Premium Class seats, and 156 economy seats, according to Alaska Airlines’ corporate announcements.

Alaska Airlines plans Aurora Suites and earnings goals

When will passengers be able to book the new Aurora Suites on domestic flights?

Alaska Airlines plans to introduce the new lie-flat Aurora Suites on transcontinental domestic routes starting in 2028, contingent on Boeing receiving certification for the 737 Max 10 from the Federal Aviation Administration, as reported by The Points Guy.

What financial target has Alaska Air Group set for 2027?

As part of its three-year Alaska Accelerate plan, the company established a goal to achieve $10 in earnings per share by 2027, according to the Anchorage Daily News.

How many international nonstop routes does Seattle target by 2030?

Alaska set a target to introduce 15 nonstop long-haul international routes from Seattle to destinations in Europe and Asia by 2030, the Anchorage Daily News reported.