DPR Ian and Alchemist Fragrance Launch “The New Out West” Collection
Indonesian fragrance brand Alchemist Fragrance has partnered with Australian musician and visual artist DPR Ian (Christian Yu) for the launch of “The New Out West,” a collection of unisex Extrait de Parfum scents – A.M. And P.M. The collaboration aims to capture a sense of motion and evolution, reflecting a lifestyle that embraces experience and self-possession.
A Fragrance Universe in Motion
Alchemist Fragrance describes “Out West” as an extension of its most resonant fragrance universe, built on the idea that life is not static but is refined through time, memory, and lived experience. The collection is designed for individuals who embrace their personal narratives and possess a quiet confidence. Learn more about the Out West philosophy.
DPR Ian: A Multifaceted Creative Force
DPR Ian, a founding member of the collective DPR (Dream Perfect Regime), is recognized for his multidisciplinary work spanning music, visual art, direction, and fashion. He has garnered a global following for his emotionally driven storytelling and meticulously constructed creative worlds. With hundreds of millions of streams and critically acclaimed projects like Moodswings In To Order and Moodswings In This Order, Christian Yu’s influence extends beyond music into visually iconic music videos and performances that have shaped contemporary Asian pop culture. Read more about DPR Ian’s career.
The Scents: A.M. And P.M.
The “New Out West” collection features two distinct scents, crafted with the expertise of VP perfumers from IFF – Jean-Christophe Hérault and Pascal Gaurin. This collaboration marks one of their first partnerships with a Southeast Asian brand.
OUT WEST A.M.
Crafted by Jean-Christophe Hérault, OUT WEST A.M. Is a woody spicy fragrance with:
- Top Notes: Pink pepper, ginger, and lemon
- Middle Notes: Cypriol and balsamic notes
- Base Notes: Leather, patchouli, and cedarwood
OUT WEST P.M.
Created by Pascal Gaurin, OUT WEST P.M. Is an Oriental Woody fragrance featuring:
- Top Notes: Lavender, saffron, and grapefruit
- Middle Notes: Gun smoke, patchouli, and labdanum
- Base Notes: Incense, vanilla, and vetiver
View the campaign video for OUT WEST P.M.
Availability and Experience
An exhibition showcasing the collection was held at the OUT WEST Exhibition Plaza in Indonesia from January 26 to February 1, 2026, offering limited collectible items to the first 350 buyers, including a perfume coaster, a 2ml perfume sample, and an exclusive photocard. The fragrances are available through C&F, with access in over 150 stores.